The #OwnTheCurve challenge is sponsored by Kaiser Permanente and encourages people to adhere to current social guidelines, like staying home, washing your hands, and practicing social distancing. This challenge is pretty open ended — the call to action for TikTok users is to make your mother or mother-figure in your life smile, whether it be breakfast in bed or a dance-off challenge. A lot of people are quarantining with their families, so what better way to bring them together than with a TikTok challenge. Think about how many song titles, cool album covers, and relatable situations there are out there. Add Your Link in Bio & Drive Traffic from Instagram. By partnering with influencers and creating on trend TikTok videos to go alongside the challenge, Guess made a splash with their 6-day challenge. While TikTok is popular for a number of reasons, one of the most consistent trends on the platform is its use as a way to introduce new dance routines that others can learn and reproduce in their own videos. Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. We know dancing is huge on the app, so what better way to get your audience involved than through creating an original dance challenge. Inspirational talks, workouts, dance classes, and cooking tips featuring Tyra Banks, Arnold Schwarzenegger, Derek Hough, tWitch & Allison Holker and Eitan Bernath. TikTok users aren't only about "Savage" and "WAP." #TikTok #TikTokDontStop #HappyAtHome #stayathome #live #mondaymotivation, A post shared by TikTok (@tiktok) on Mar 23, 2020 at 9:22am PDT. The Movie and the challenge asks users to learn the original dance and share their moves on TikTok. TikTok describes the challenge well: “Whether you’re performing for your family, or a party of one, pick your favorite song and pull on your headphones because it’s time to #DJAtHome.”. TikTok teamed up with the likes of Dr Phil and Bill Nye for thoughtful conversations, advice, and life tips as part of their EduTok sessions. but it was a first of its kind as the cosmetics company partnered with TikTok to create an original sound to accompany the challenge. 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Challenges are a unique way to get your audience to create user generated content that aligns with your brand. ICYMI: You can join Later’s 10-day TikTok Challenge to kick off your TikTok strategy and create great content for your profile!Â. The live-streamed series will feature musicians and entertainers alike to bring the community together. original sound is a popular song by Dj_yames | Create your own TikTok videos with the original sound song and explore 1.1M videos made by new and popular creators. For instance, the #KeepingActive hashtag has become a go-to for fitness enthusiasts on the app. When TikTok challenges are done right, they tend to gain traction and spread like wildfire on the app. Fake DJ is a popular song by TikTok | Create your own TikTok videos with the Fake DJ song and explore 12.9K videos made by new and popular creators. Paul “DJ Pauly D” DelVecchio, the Jersey Shore alum known for his spiky locks of steel, shared a before-and-after video of himself wearing hair gel and it’s epic. DJ is a popular song by Toni | Create your own TikTok videos with the DJ song and explore 0 videos made by new and popular creators. Save my name, email, and website in this browser for the next time I comment. Make sure you sign up for Later’s 10-day TikTok Challenge where you’ll learn how to create engaging content on the fastest-growing social app! Check out Later’s 30-minute workshop on how to use TikTok for business!Â. In addition to raising awareness regarding WHO’s efforts, TikTok has been donating to the World Health Organisation’s COVID-19 Solidarity Fund and partnered with After-School All Stars to distribute food for families impacted by COVID-19 across the US, matching donations from its employees to a range of global and local initiatives to support those in need. 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