Strategic content requires planning your message to accomplish specific goals and objectives. Problems arise when communicators ignore the pillars of strategic content strategy. But by including these pillars of strategic content strategy, you ensure a clear purpose, audience orientation, credible content, strategic argument, engagement, critiquing and audience buy-in. Once you start incorporating these pillars of content strategy into your design strategy, you adopt the thought and discipline of creating quality content that leads to success.
Strategic content is planned so that it achieves an established goal and maximizes odds of a desirable result. Problems arise when communicators lack adequate understanding of the pillars of strategic content strategy, each one ensuring a clear purpose, audience orientation, credible content, strategic argument, engagement, critiquing and audience buy-in. Notice that these items relate to the planning and thinking aspect of communication, as opposed to the actual technical component. When you grasp the thought and discipline of creating quality content, you are approaching success. Take the time to plan your communication, determine the best message to present, and choose the best means to present it for maximum results. By focusing on the pillars of strategic content strategy, you can develop messages that will be received more favorably and, ultimately, generate more positive responses.
1 Comment
Thanks a lot, 24hourtranslation team for providing a wonderful informative infographic. All the 7 pillars of content strategies really nailed out everything and I get a chance to learn many things from your infographic.
A lot of people will be helpful from it and will learn new strategies for writing content.
Actually, we write content for our audiences and it should include all the information and required things which they want.
Have a great weekend.