Are you in the crowd of people who think web push notifications are only successful for ecommerce brands? They get a lot of attention when it comes to this marketing platform, and it makes sense why. There are numerous reasons why web push is great for ecommerce, something we have previously discussed, but this industry is not the only one that can benefit from it.
Other marketing platforms may give you some of the results you are looking for, but web push remains distinct from other sources such as social media, email, or SMS marketing. Just as your website may get lost in a sea of other similar sites, your social media posts or email newsletters may end up just as buried in crowded inboxes and timelines. Web push notifications offer a fresh way of interacting with your audience. Here are some of the main reasons why content based websites have a lot to gain from implementing web push.
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