Story Category: Social Media
Design a great avatar that brands you as you want to be seen. But above all, make sure that you are seen and recognized, even as people scroll quickly through their timelines on a painfully tiny screen.
Using your social network to locate the proper prospects, create trusting relationships, and ultimately achieve your sales goals is what social selling is all about.
Imagine this scenario: you’re a social media manager for a thriving software-as-a-service company. Your day starts normally, but by the time you get to work, you’ve heard the bad news: the network is down. None of your customers can access your servers, and nobody knows when everything will be back online. On top of all that, you’ve arrived just in time to watch your social media mentions and inbox go into full nuclear meltdown mode in real-time.
You’ve deftly handled some minor social media panics before, but what are you going to do with this one?
How Does Social CRM Differ from Traditional CRM?
integrating social data can change your CRM from a glorified Rolodex into a tool that enables you to participate in customer-initiated conversations with interesting, relevant content.
If you can get the right content in front of the right users, there’s no reason you can’t drive home conversions too. B2B companies can get great results with Facebook by focusing on their goals and crafting targeted, relevant ad campaigns. The key is to know your audience, listen to what they want, and use the platform’s strengths to your advantage.
LinkedIn analytics are instrumental in creating a winning B2B marketing campaign. How can you leverage LinkedIn Analytics for better marketing?
To succeed in the B2B marketing landscape in a post-COVID world, you must rethink your strategies. Discover 5 proven strategies for your B2B social media endeavors.
While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. This post will demonstrate how adding this skill to your LinkedIn toolkit in 2021 can catalyze your marketing efforts on the platform.
If you want followers, it helps to follow other accounts with the right numbers. Yes, this is a Twitter math lesson.
An article examining the growing importance of social media in marketing campaigns and the tools that allow those campaigns to truly shine and bring the maximum return on investment possible.