David Leonhardt Profile
David Leonhardt
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In 1477, some enterprising person created a leaflet to persuade people to buy a new prayer book. Although the thousands-year-old flier itself has disintegrated over time, the act proved to be enduring: here was the birth of copywriting. (Or so the story goes.)
Digital marketers will line up to tell you how guest posting remains an integral part of their SEO strategy to this day. From in-house SEO teams to freelancers, most SEOs have utilized guest posting in some way, shape, or form.
We were drawn to Caleb’s story because it hit hard at the concept of fake news. That made his short story both timely and fundamental to what writers – especially journalists – will grapple with over the years to come.
Every blogger can write. But very few can write really well. That’s OK. What it takes to be a great blogger is some knowledge, clarity of thought, and a little practice.
It doesn’t take much to please your readers. They found your website; they want to read it. Give them something to read that they will understand easily, without having to hesitate while their brain tries to figure it out.
Visual identity is everything you need to know to create a successful brand design.
Visual identity is how your brand shapes perception and creates an impression through the visual elements of your brand. Images are a powerful medium for communicating ideas, primarily when used in conjunction with the text. They speak on a primal, emotional level and are thus more persuasive. With great power comes great responsibility; you will want to be extra careful that you are not sending the wrong message when communicating with others.
The best content pleases readers and search engines. Here are five creative ways to hit both targets at once.
We are offering a new US$500 scholarship to American and Canadian high school seniors this year. Any first-year post-secondary writing-related program qualifies.
Adapting books to film – how to turn a novel into a movie or TV series snapzuentertainment.wordpress.com
There are so many films based on books. You, too, might want to turn a novel into a movie. This complete guide offers 11 screenplay-writing tips to adapt a book into a movie.
Design a great avatar that brands you as you want to be seen. But above all, make sure that you are seen and recognized, even as people scroll quickly through their timelines on a painfully tiny screen.