How A Cash Flow Crisis Turned This E-Commerce Brand Into A $22M Giant forbes.com

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What do you do when your rapidly growing business all of a sudden stops?

 

Or worse, what happens when the growth curve doesn’t just level out but actually starts going the other direction?

 

Companies that experience that early surge of success have to be careful not to overextend.

 

Otherwise, a successful business today could be a bleeding machine tomorrow.

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