Story Tag: web push
Let’s face it, a big part of digital marketing is appearance. Not only do visual posts on social media earn more engagement, but the overall appearance of your social media channels, your website, and any other marketing material needs to visually look well put together, even if there isn’t a visual component, such as a photo or a video.
The same holds true for web push. Each subscriber should receive push notifications that are not only visually appealing, but also accurately portray your message. However, what’s tricky is that push notifications look slightly different across various browsers, device types, and operating systems. The good news is, once you understand the differences in how push notifications look and perform, you can easily create various segments according to these differences (you have the option to segment users according to their device type, browser type, and operating system). With this info, you will no longer have to worry if your subscribers will or won’t see your images, if your messages will get cut off, and more.
With that in mind, let’s discuss the major differences you need to keep in mind in order to best optimize your web push notifications.
Do you run an ecommerce store via Shopify? If so, you are one of nearly 380,000 merchants that utilize the platform. Shopify’s app store gives you access to tons of apps that you can smartly use to enhance your ecommerce shopping experience to give your customers more of a reason to shop with you.
Specifically, Shopify users have a lot to gain from using web push notifications to engage (and reengage) their audience. Thankfully, Aimtell offers plenty of features that you can use to not only communicate with your audience, but also track their actions at your store. Here’s how we recommend that you should use Shopify and web push notifications.
Have you heard of real-time marketing before? While not a brand new trend in the marketing world, it has recently become a popular topic for marketing professionals looking to capitalize on new ways to connect and interact with their audience.
Is real-time marketing the right fit for your brand? Let’s discuss exactly what it is, what the main benefits and risks are, as well as how to best employ it.
You will never have an abandoned cart rate of 0%, or a conversion rate of 100%, but there are plenty of things you can do to improve upon your current situation, whatever it happens to be. In particular, you need to be aware of these five main reasons why customers decide to abandon their carts. Thankfully, there are things you can do to overcome each of these reasons, so don’t panic just yet if your website is guilty of any of these mistakes.
The importance of mobile dominates the world of digital marketing today. The presence of smart phones and mobile web usage is certainly impressive, with the percentage of Americans who own a smart phone now up to 77%. However, what this means in terms of digital marketing and how to reach and connect with users is a bit trickier.
Ask the average person what they think of when they think of smartphones and many will respond with “apps.” This has led many brands both large and small to the conclusion that a mobile app is necessary in order to capitalize on the mobile market. However, that isn’t necessarily true. What if we told you there was a faster, cheaper, and easier way to reach people on mobile, as well as other areas?
You’ve probably already guessed it. That’s right: it’s web push notifications. Need some convincing? No problem. Here are the main benefits of utilizing web push instead of creating a mobile app.
Just like with any other marketing method, having a strategy in place is a major key to success. Without determining what you want to accomplish, it’s hard to know what exactly you need to be doing. With that in mind, we thought we would lay out some basic tips for creating an effective web push strategy.
The myriad benefits of web push can only be truly realized when the entire notification process (from subscribing to clicking) is optimized for the user experience, or UX. With poor UX design, these notifications go from a blessing to a curse, yielding disastrous results for your website.
To avoid these pitfalls, here are three common UX mistakes in web push notifications along with remedies for these mistakes. These are mistakes that developers or site owners regularly make when employing web push.
Whether you have already made up your mind to use web push, are currently considering it, or even if you just want more information, here are 5 things everyone should know before installing web push notifications.
Crafting a marketing strategy today is a lot more challenging than it used to be. Not only are there more avenues to explore, consumers today also expect a lot more from the ads they see. For ecommerce brands, determining where to spend time and money on marketing efforts is (or should be) a major priority.
Developing a solid content strategy will help you in numerous ways. Not only will this help you with creating actual content to share with your audience, but you’ll also have a record of what you have done that you can tweak accordingly as you find out what is working for you and what isn’t. In fact, over 60% of the most successful content marketers have in place a documented strategy.
Before you can start strategizing, you need to have an understanding of what is out there. What are the main tools you have at your disposal, and when are they appropriate to use?
As with any marketing initiative, you want to be able to measure the success. Thankfully, there are numerous things you can track with your website push notifications. Here is an in-depth look at all you can track.