Let’s face it, a big part of digital marketing is appearance. Not only do visual posts on social media earn more engagement, but the overall appearance of your social media channels, your website, and any other marketing material needs to visually look well put together, even if there isn’t a visual component, such as a photo or a video.

The same holds true for web push. Each subscriber should receive push notifications that are not only visually appealing, but also accurately portray your message. However, what’s tricky is that push notifications look slightly different across various browsers, device types, and operating systems. The good news is, once you understand the differences in how push notifications look and perform, you can easily create various segments according to these differences (you have the option to segment users according to their device type, browser type, and operating system). With this info, you will no longer have to worry if your subscribers will or won’t see your images, if your messages will get cut off, and more.

With that in mind, let’s discuss the major differences you need to keep in mind in order to best optimize your web push notifications.