Story Tag: failed startup
James is a IT professional who decided to start a business on a “IT-manager-for-hire” type model. He built the company with really few resources and tools and started looking for clients. At peak, he was earning £2,500, but after some years, he had to shut down as he realized his business model was completely broken.
WURA was an on-demand video platform for African and Nollywood movies. Mike hired a few developers to build it and spent $35,000 on Facebook marketing. The business grew fast and he was making $3,861 per month. However, YouTube competition and cash flow killed the startup.
In 2015, Alessio and Stefan partnered up to start building LeadsBridge, an all-in-one lead generation platform that helps companies collect more leads online. It started super simple: a WordPress website and an app that interfaced with Facebook’s API. After 3 years of hard work, they were able to achieve +$150,000/month. Read this interview to understand how they built it, their marketing strategies and the mistakes committed during bootstrapping their business.
Lockpick Entertainment was a small game studio, that created Dreamlords, a famous MMORTS game. They did it well, making thousands per month. But they began to increase the scope, and after 6 years, they went out of business due to bankruptcy.
Autto.in was an on-demand doorstep car service provider, created by Deepak in 2017. Soon after launching, a co-founder joined him and they started marketing the startup, spending a lot of money in customer acquisition. As money burnt, they decided to reach investors, who put them pressure in growing fast. After some months, they decided to shut down.
Gymlisted was a website for finding the right private gym. Every day, Tom would go home from his day job and code up features for Gymlisted until midnight. Once launched, they started with their marketing efforts. But they soon realized there was pretty much no demand for what they were offering.
QuickHaggle was a community in which online users could exchange their skills. However, just like in old age, with the barter system, it became really difficult to find people who were looking for your service, and in exchange, could carry out what you needed. After some months, Bilal decided to shut it down.
BeehiveID was a startup on the dating market, that identified online accounts created for fraudulent use. Techstars and RightSide Capital decided to invest $70K on their business. However, after some months BeehiveID closed their doors. Being too dependents on Facebook data killed their startup.
HitroNaSplet was a hosting reseller company. They invested a lot of time in SEO and achieved the first page in Google, which let them start making some monthly revenue. However, after some months, they realized it didn't generate enough revenue to be worth the time invested, so they closed their doors.
Nicolas started an e-Commerce that imported sterling silver jewelry from Mexico and resold it in France. His lack of knowledge on marketing made it impossible to him to achieve customers. After some big mistakes, he decided to shut it down and start re-thinking the business model. He is now making $7,200/Month.