Story Category: Internet Marketing
For SaaS companies, customer engagement is important, but you have a bit of a trickier job to do compared to ecommerce brands. So, how should you go about not only boosting engagement, but also keeping it high all year long? We’ll be answering that question today. By incorporating a few different strategies and producing some unique content, you can be sure to both boost SaaS customer engagement and keep engagement high on a more consistent basis.
We’ve gathered this list of 10 lead generation tools that we feel you need to start using. Best of all, they all focus on a different aspect or avenue when it comes to lead gen. From landing pages, to social media, live chat, referrals, and more, there’s a lot to choose from. Let’s see who made the list!
Disruptive marketing challenges conventional thinking or connects the old way of doing something with a new way to attract attention from your customers.
There are plenty of ways to leverage marketing automation for the benefit of your business. From gathering leads, to distributing content, retargeting, and more, let’s see how you can best make marketing automation work for you.
Retargeting marketing is a strategy that delivers your messages to an audience who knows your business because they have already engaged with it.
We are well into 2019, but there is still time to discuss all sorts of new trends that you need to keep up with in order to ensure 2019 is a successful one for your business.
In particular, there are plenty of new digital marketing trends that you should be aware of. Most of these trends you will recognize, as they have been slowly growing in years past. This year, you can no longer deny their popularity and importance! Let’s dive in.
Dealing with cart abandonment is inevitable when it comes to the world of ecommerce, but that doesn’t mean there isn’t anything you can do about it. In fact, there is plenty you can (and should be) doing to try and earn back some of those sales you were so close to attaining.
Need some inspiration for your cart abandonment campaign? You’ve come to the right place. Here are 8 great notification ideas along with real-life examples from some of our great Aimtell clients
You need to study your audience to determine what they prefer and if you should create video content for them. Here are 6 points to take into consideration.
Lead nurturing is just as important as lead generation, but for many marketers, there is a major imbalance. Research shows that less than 10% of leads you capture will make an immediate purchase with you. Are you content to let the other 90% go? You shouldn’t be!
Here are 7 of the best lead nurturing tactics that you can use to successfully convert your leads into paying customers.
The philosophy of upsells and downsells is fundamentally the same. When a customer is in a buying mood they are more likely to buy other related offers.