Story Category: Content Marketing
Creating your content strategically, with different phases of your funnel in mind, will significantly improve lead generation and the quality of leads in your pipeline. Much more than focusing on which pieces of content to gate.
Leads make sales, and lead scoring simply makes your sales teams work on the leads most likely to bring the most value. So it’s no wonder that more and more businesses are implementing lead scoring in their lead qualification processes.
Find out which content marketing tools you need to use on your blog or website to help execute your marketing strategy and maximize its traffic.
If you want to boost SEO rankings, get more traffic and gain leads, you need to write high quality content. Here are 5 key components of content writing.
Businesses can't rely on posting content online and hoping to be seen. A good content strategy provides meaningful content that engages the reader.
The internet is full of a wide variety of viral content, brands, and influencers all vying for the little attention span that people possess. B2B has become further and further ingrained in social media and user-generated content. With industry posts rife with advertisements and paid reviews, it is difficult to decipher between what is real and what is not.
Luckily, user-content based platforms like Quora, G2Crowd and Capterra are becoming more and more popular for reliable B2B reviews and sources for insight into relevant software. Quora, in particular, is prime real estate as a source of quality B2B ads and ROI; those researching the relevant topic are much more likely to choose an option readily available to them, especially on the same page as the answer they were seeking.
The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.
Wouldn’t it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? That's what this podcast is all about.
If your content doesn’t provide value you won't get leads. To help shake up your content, here are 7 types of content that provide value to your audience.
Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.