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9 plus Best Web Analytics SoftwareTrying to understand your web visitors by guessing can be confusing and produces little to no results. Each individual has its own set of data being collected, measured, analyzed and reported. You need a software that can track these down and simplify it in an easy-to-read report. Luckily, there are plenty of tools out there that can do just that. But before we dig into these tools, let’s start by explaining Web Analytics.

Web Analytics Explained

Web Analytics can be defined as:

  1. To drive continual improvement of the online experience of your prospects and consumers.
  2. To form a qualitative and quantitative data from your website and your competition.
  3. To translate these data into a desired outcome.

Web analytics is a three tiered data delivery and analysis service. The first tier is the data itself. This measure traffic, page views, and clicks from your website and to your direct competitors. The second all comes to you. What are you going to do with these data and how you use it depends on the success of the website. The final tier is how it comes all together to meet your overall business objectives.

How to make best use of a Web Analytics service

However, these web analytics services are merely just a tool. It is your job to implement it properly. So, here are some tips on how you can make use of these web analytics services better:

  • Define clear objectives of your specific business first. Without a clear set of goal or objectives, even the best web analytics service out there can’t help you.
  • Make wise budget decisions. Focus more money on people, not the tools. Expensive tools can’t help you if there’s no one to implement it properly.
  • Figure out your call to action. Online conversion relies on call to action, so take your time in finding the best CTAs to use and how you can effectively use it.
  • Determine your target demographic. It is best to narrow the scope of your target demographic than trying to compete with the international market. Your best target demographic is the location where your business is at.
  • Do a lot of A/B testing. This is the best way to target your customers, determine what they really want and figure out the best way to get conversions.
  • Do something with the data. Figure out your actions based on the reports and the data gathered; otherwise web analytics will be useless.

Now that you’ve gone through the basics, let’s take a look at some of the best web analytics today.

Google Analytics (free)

Google Analytics

Google Analytics

Google Analytics is one of the best free tools any website can use to track and analyze web traffic. The tool also lets you measure sales and conversions and gives you fresh insights on how to keep them coming back. You get to see what keywords are bringing most visitors to your page and what aspects of your page are turning them off. Google Analytics is geared towards business owners who are serious about marketing their business. With the concise information found in this software, expect to get a better return on investment, increase in conversions; thus make more money on the web. It is perfect not only for people starting a website but for businesses that wants to fine tune their advertisements and increase conversion on their website.  

Visit Google Analytics.


 

Open Web Analytics (free)

Open Web Analytics

Open Web Analytics

Open Web Analytics is an open source web analytics software that is a great alternative to Google Analytics. The software features a great user interface that organizes in to different statistics for your reference. There are various statistics to be viewed such as geo-location, web analytics, search terms, search engines, ad performance, etc.

Visit OpenWebAnalytics.


Piwik (free)

Piwik

Piwik

Piwik is an open source free web analytics tool pretty much like Open Web Analytics. Piwik provides a similar dataset to Google Analytics, but with emphasis on the open source nature of the project. Piwik is a downloadable software that you can install on your web server. It is a five minute process and once installation to the server is done, you can get started immediately.

Visit Piwik.


Mint ($30 one-time fee)

Mint

Mint

Mint is the only tool in this list that you have to pay once for. Charging an upward fee of $30 per site with no recurring costs, this has got to be our favorite web analytics tool as it beats even those that charge a very low monthly rate. Not just the price, mint has extensive functionality. Everything is well-designed and modular. Each module is referred to as “Pepper” and you can change these peppers to your liking. However, out of the block, Mint’s default “peppers” offer basic analytics functionality that everyone is familiar with. Mint is an extensible application. If you visit the “Peppermill” there is a diverse range of “Peppers” made by Mint developers, and third party contributors. An example of a useful pepper is the “Real Estate” which tracks the size of your visitor’s browser windows.

Visit Mint.


Clicky ($9.99 per month)

Clicky

Clicky

Clicky is one of the web analytics software people transfer to if they came from Google Analytics. The biggest difference of Clickly is that the information is real time. Also, the service can monitor up to 100,000 page views per day on 10 websites and offers many solutions to the user like mobile access, customizable dashboard, disabled JavaScript and more. One of the cool feature of Clicky is the Twitter monitor. This feature lets you monitor 5 keywords on Twitter and breaks it down into links, questions, retweets, replies, and keeps track of your sender, recipients, and tags. Clicky is also available on iPhone which means you can monitor your site even when on the move. Clicky is free for 1 site with a limit of 3,000 page views and comes with all the basic features. If you need more than that, you can get one for as low as $9.99 per month.

 Visit Clicky.


Chartbeat ($299 per month)

Chartbeat

Chartbeat

Chartbeat lets the users get the most of their data through real time information. This software keeps a constant watch of your visitors and see what they are doing on your website. This gives you the information you need in order to make adjustments as you see fit. Chartbeat is available for $299 per month, but you can try the software for free before subscribing to the service.

Visit ChartBeat.


Kissmetrics ($200 monthly)

Kissmetrics

Kissmetrics

Kissmetrics allows you to track the movements of your visitors throughout your website. Kissmetrics lets you see how these behaviors change over time, identify your visitor’s browsing patterns and how they interact in your webise, and see your referrers. Kissmetrics has a view of your visitor activity in a timeline view setting that is easy to pleasing to the eyes and easy to understand. Kissmetrics is a very effective tool for understanding funnel conversions and for tracking user behavior on a multi-session basis. Pricing starts at $200 per month, which is great for new sites and up to $2000 per month which is excellent for established businesses.

Visit Kissmetrics.


Parese.ly Dash

Parse.ly

Parse.ly

Parse.ly Dash is another web analytics tool that is targeted at publishers, so this might not be the best analytics tool for an e-commerce site. However, what is great about Parese.ly is that it uses the data aggregated from publisher’s websites to provide specific information about how the content, author contributions, and publishers are contributing to your site’s overall traffic. By parsing through articles and content, Parse.ly can sort through 5 billion monthly page views, and 160 million monthly online visitors and make recommendations through the dashboard. You can compare using published posts, articles, social shares, etc. It helps you figure out the popular topics to use and have a basis for future articles based not just on your site, but also on the worldwide trends. The real-time feature is probabably what sets Parse.ly apart from the rest. It lets you begin analytics metrics right away. This tool also has an impressive dashboard which gives you everything you need at first glance. Parse.ly is very easy to setup and reports are emailed to you on a recurring basis.

Visit Parse.ly.


Woopra ($79 monthly)

Woopra

Woopra

Woopra is another web analytics provider with tons of features. The service provides real time customer analytics, funnel analysis, and event tracking. It is very well suited to startups since it has clever triggers that lets you segment customers; thus, giving a more accurate data. Woopra offers a visual way to break down real time metrics and since it is stored nicely into funnels, you can use these data to make decisions in the future. This has been a problem with most web analytics tools, which thankfully Woopra lets you do not just that, but also lets you dig further to your customer’s patterns and behaviors. Woopra is free for up to 30,000 actions per month, but if you need more a monthly cost of $79 for the basic plan will suffice as it has 400,000 actions per month.

Visit Woopra.


Conclusion

Keeping track of your site and traffic is very important especially if you treat your site as your business. Targeting leads and prospects won’t be effective without a solid basis on where to put your marketing efforts to. So find a good web analytics software, try it out, then measure your success. With these software you can figure out your strenghts, weaknesses, tweak it according to the needs of your business and get them moving to the right direction.

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10+ Tools For Efficient Social Media ManagementPinterest, Twitter, Facebook, YouTube and even Linkedin – if you have all of these accounts then you know how hard it is to manage a social media account on your brand or website. For example, while you’re busy talking to your customers on Facebook, you might have forgotten to upload a picture on Pinterest or tweet something on Twitter. Aside from that, what is the best time to engage your followers in these social media accounts? If that’s too much of a headache for you, then you’ll need these tools for managing your social media accounts.

CrowdBooster

CrowdBooster CrowdBooster is a social media management tool that gives you the opportunity to give insights to your Facebook and Twitter accounts. It measures your social media marketing efforts and provide you with a powerful, yet easy-to-implement recommendations for your Facebook and Twitter accounts. CrowdBooster auto posts on your Facebook page and Twitter account. A very useful feature particularly if you don’t have the time to post in these social media accounts. Aside from posting statuses, Crowdbooster tracks new fans and followers and can give you stas on how many times the content has been shared or retweeted. What is special about CrowdBooster is that it gives you post recommendations. It suggest the best time to publish posts based on your engagement history. This ensures that all your posts are read by your followers and not missed. Another great feature about CrowdBooster is that it reminds you if you have not responded to one of your followers yet. This is a great feature and helps you keep track of customer posts.  

Visit CrowdBooster


 

Hootsuite

HootSuite Hootsuie lets you manage not just Facebook and Twitter, but LinkedIn, Google+, FourSquare and other social media platforms as well. Hootsuite has been chosen by some of the top companies like IBM, Tiffany & Co. and H&M. The platform lets you ceate numerous social network streams and view them all in one place. Through this, you can post social media updates, and post messages to various social media networks without having to transfer from one browser tab to the other. The free version is great for posting social media updates. With this version you’ll have everything you’ll need to post and even manage a team to do the posting for you. If you need access on the tool’s reporting feature, you would have to subscribe to the service.

Visit Hoostuite


 

Buffer

buffer.png Buffer is another web-based social management tool similar to Hoosuite. The app was primarily intended for sharing posts across social media sites and has now evolved to be a direct competitor of Hoostuite. Buffer makes it ease to spread content across social media platforms, but unlike Hootsuite, this tool doesn’t have powerful dashboards for monitoring your social media presence and it doesn’t offer deep integration across social media platforms. What is great about Buffer is that it has a lot of apps, extensions and extras that will allow you to simplify your post in variety of places online. Once you have installed these tools, its easier to use the app than manually logging into the site and managing your posts. Buffer lets you manage multiple Facebook, Twitter and LinkedIn accounts.  

Visit Buffer


 

SocialOomph

socialoomph.png SocialOomph provides a host of free and paid productivity enhancements to post and manage your social media accounts. The service started out to help users become more productive in using Twitter, but now it has expanded for use with other social media sites like Facebook and LinkedIn. The service is regularly updated and it even has some features you can use to regularly update your blog. SocialOomph has free and premium but you can do well with their free version. The free version allows you to use it for any number of accounts, schedule your tweets, track keywords and shorten URL and track clicks. If you want to automate your social media campaign, SocialOomph lets you use automation, but for an additional fee. These automated features are Follow-back and Auto-DM style features.  

Visit SocialOomph


 

SproutSocial

sproutsocial.png SproutSocial is a social media management system that lets you manage a team for your social media campaign and focus on engagement, publishing, and analytics. The service offers the ability to integrate to Twitter, Facebook, Zendesk, Linkedin, UserVoice and Google+. The service has been used by large companies and organizations namely UPS, Dove, Yahoo!, Pepsico and Nokia. SproutSocial is well known for its well-organized dashboard by separating the subject matter into six distinct areas: Publishing, Messages, Tasks, Feeds, Discovery and Reports. SproutSocial also has analytics and reporting feature. When you log-in to your dashboard, analytics is the first thing you’ll see. The analytics part gives you real-time snapshots that aggregates trends and help you better understand your audience. Unlike other social media platforms, SproutSocial does not charge you with the reports. You’ll see data from various social media platforms without spending a dime.  

Visit SproutSocial


 

SocialBro

socialbro.png If you are trying to get your social marketing campaign in Twitter but it just don’t work, you ought to try out SocialBro. SocialBro is a comprehensive Twitter management tool that offers plenty of features that will help you get the most out of your Twitter account. The platform is available in a variety of editions. There’s a free version that contains just the right features to simplify your Twitter campaign. It lets you use the Google Chrome app for online campaigns and the desktop version if you intent to use it offline. The free versions are only limited to the computer you are currently downloaded and used SocialBro. SocialBro is centered around the idea of managing and analyzing your Twitter community. It shows you graphs on how many followers or friends you have, reciprocal follows and follows that aren’t reciprocated. Additional features includes analysis to show you when is the best time to tweet. The problem with the free version is that you can’t schedule posts. Many of the features like the ability to analyze competitive markets and concise analytics function are available in the Pro account.  

Visit SocialBro


 

SocialFlow

socialflow.pngSocialflow offers a collection of information that determines that criteria on how you can engage your target audience. SocialFlow promises to deliver an increase in receptivity and response. SocialFlow’s method are somewhat intriguing to many as there isn’t enough information shows on the website that allow visitors to be educated about the service. Although the company boasts that they use live monitoring and trending information to help you develop strategies and engage potential customers and clients. SocialFlow began in 2008 and was the first service of its kind during that time. Back then, the service aims in getting more clients out of their existing social media efforts through scientific data analysis. Today, SocialFlow has grown to more than just analyzing data scientifically and have garnered great increase in social engagement over a short span of time. SocialFlow is a web-based application that you can access from your browser or through an app.  

Visit SocialFlow


 

ViralHeat

ViralHeat ViralHeat(ArgyleSocial) is a social media management tool that allows you to merge social data with sales and marketing to help you identify and engage with more prospects, garner better leads, and build social relationships with social media actions. It allows you with unlimited access to mentions of your chosen keywords across unlimited streams of information. ViralHeat combines social media monitoring, publishing, analytics and reporting for all social media networks in an easy to use interface. You can monitor conversations, publish and schedule updates, and access metrics and KPI and presentation-ready reports.  

Visit ViralHeat


 

Cyfe

Cyfe Cyfe is an all-in-one social media management tool that can help you monitor and analyze data scattered not just in your social media networks but also on the data scattered across the web like Google Analytics and Salesforce. Cyfe provides daily intelligent and robust dashboard for your site and helps keep the “pulse” of your brand or website without the fuzz of paying unnecessary fees. This keeps your site on the loop without having to spend too much money on add-ons and unnecessary fees. Cyfe is not just limited to social media, think of this as your all-in-one dashboard. For example, if you use multiple Gmail accounts, you can track it all in by simply logging in all our accounts into Cyfe. You can create dashboards for these accounts thus offering a quick and easy way to manage your emails. Cyfe is free and it comes with all the basic features you’ll need for social media management. If you need more like adding team members, dashboards and widgets Cyfe is available for $19 per month or $14 if paid annually.  

Visit Cyfe


 

Sendible

Sendible With Sendible, you can schedule your social media posts and bring all your social media interaction under one easy-to-use dashboard. You can schedule social media posts from Facebook, schedule tweets from Twitter, update you FourSquare. It’s similar to what HootSuite and buffer can do but offers more features like auto follow twitter accounts, email management and even send text messages. The ability to monitor your brand is one of the strengths of Sendible. Even if customer’s don’t tag you in their post, you can know that they are talking about your website; therefore bringing in new users.  

Visit Sendible