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agile

agile Sixteen years ago, a group of seventeen people met at the Snowbird Ski Resort and came up with the Agile Manifesto in order to create better ways of developing software, while helping others do it too.   However, while it did work for a while, it wasn’t long before people started abusing the Agile term and methods. Today, there are literally thousands of self-proclaimed Agile experts spreading the methodology without even having a background in coding. Many more reasons followed for Agile projects to fail and it’s now clearer than ever that Agile is doomed as a methodology and that it’s time for it to be improved. In this article, we’ll cover some of the reason why Agile has been dying for a while, as well as how Code Review can help revive Agile to become better for everyone.

Scrum Masters With No Technical Background

To implement Agile, teams had to be transitioned towards using the Scrum Methodology, all in order to help software developers fulfill the four basic principles Agile was built on – Collaboration, Trust, Accuracy, and Improvement.   The main problem is that the Scrum Master courses are open for anyone, and most of the people enrolling in such courses have no technical background at all. This means that Agile as a methodology is used by people who are not software developers, which creates a problem when it comes to coding. While non-IT SMs are perfectly capable of leading the team there are times when a technical background would come in handy. The definition of scrum masters is:

The Scrum Master is responsible for ensuring Scrum is understood and enacted. Scrum Masters do this by ensuring that the Scrum Team adheres to Scrum theory, practices, and rules.

Should SMs have a technical background or not is a matter of personal preference, however, as it can be seen in the definition above, it is not a requirement according to Scrum guide.

Code Quality and Technical Debt

The main problem with Scrum teams is that they are usually assembled on short notice. People who have never worked with each other all of the sudden have the responsibility to deliver the code, which often leads to multiple problems. While the project is in its starting phase, team members will usually think about code quality and refactoring, but as the project gets to the next stage and tasks start piling up it gets messier.  A lot messier. That’s when cracks start to show in the code, which is never good for the software. The biggest threat software developers face today is technical debt. The technical debt term was coined by the creator of the first ever wiki Ward Cunningham. The underlying concept of technical debt is that implementing poor or simple code in place of a more complicated, but long-term solution causes additional work in the future. Cunningham says:

Shipping first-time code is like going into debt. A little debt speeds development so long as it is paid back promptly with a rewrite. Objects make the cost of this transaction tolerable. The danger occurs when the debt is not repaid. Every minute spent on not-quite-right code counts as interest on that debt. Entire engineering organizations can be brought to a stand-still under the debt load of an unconsolidated implementation, object-oriented or otherwise.

With code review, however, the possibility of falling into technical debt is reduced to a minimum.

What is Code Review?

Code review is a process where programmers would systematically check each other’s code for any mistakes, errors, or messy code. Programmers would still be dedicated to their parts of the code, but each programmer would check the code of the next one, thus accelerating and streamlining the whole process of software development. Here are some of the reasons why we should always employ code review in software development:

  • It Protects the Client – Software code is a product just like any other, so it needs quality control if you’re to satisfy the needs of your clients. Potential problems like bad dependency management or poor architecture need to be reduced to a minimum, which is exactly what code review is for.
  • Skill Improvement – Reviewing code of your fellow programmers and vice versa will create a debate, which in turn means sharing the knowledge about code and how you all perceive it. This knowledge sharing is bound to increase the understanding of the code of the whole team.
  • Architecture Synchronization – With many programmers being allowed to implement their own architectural style into the code, you might end up with a lot of fragmented ideas in your code base. This is why Picnet IT services and alike employ code review to create a single, synchronized style of code.

The Importance of a Technical Leader

Agile has been often interpreted as if all the software developers working on a certain project should have equal rights when it comes to committing code and decision-making. This creates a weird situation, one that sometimes can become a dead end – because there’s no leader to give the final word. Almost every field that employs teams of people to work on a project always has someone in charge. Restaurant kitchens always have a head chef to control the overall quality and to lead the team towards a single goal. Orchestras always have a conductor. This is why software teams should also have a technical leader, a person who will overlook the software development process and actually have the time to read the code. That way, there will always be that one person to have the final say, while also being responsible for the code quality.

Conclusion

The original Agile was created with a noble goal in mind – to help software developers reconnect with businesses. But once no-tech background developers started to pile in, to become Scrum Masters, the whole methodology started to suffer from messy code and poor architecture. This is why, if Agile is to move on to another phase, it’s imperative to implement a system of inspection and code control. Code review might be just the answer, but even if it can’t solve all of Agile’s problems, it will at least improve the code that is being implemented in the software around the world. Agile is still present in many organizations worldwide and it will take time for it to either evolve or perish within those organizations. This post is not meant to present agile in a dismissive way, but to point out some of its shortcomings and more importantly the shortcomings in agile implementation.  

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Are you a logo designer or do you want to design an original logo for your brand? If so, you may want to learn more about logo design. Logo design is a unique skill that involves a variety of different skills and techniques.

Graphic design is one aspect of logo design that every designer should understand. If you plan to brand yourself as a professional designer, you may want to take a short course from an online instructional site such as Udemy.com or Lynda.com to learn the basics.

If you don’t have the time to do that, hopefully, this article will help you to focus on the core design principles that every designer should know. We have combined the ideas of well-known designers, as well as practical tips for everyone to utilize to create this list.

Logo Tips for Designers

The following tips for designers should help you to think about what should be included when you start designing your first logo. We have included links when needed to clarify the concept.

1. Start with an inspiration.– Anything creative starts with a good inspiration. If you are inspired to create a great design, you will create a great design. Start with your understanding of a company’s branding and basic philosophy and build the logo around those principles and ideas.

2. Develop your creative process.– If you want to be an original designer, you need to develop your method that works for you. This process can include brainstorming and creating the creative brief, sketching out simple vector drawings to use as a basis for your design, and consulting with your client to determine what should be done first.

From conceptualization to final project, you should develop a general continuum of events that you will use as a basis for your creations that you can follow with each project. You can vary the way you do it or even change the order, but it’s important to have a plan before you begin any new project.

3. Know your audience.– As a logo designer, every project is unique and reflects the characteristics of a brand that is different from the one before. It’s important to remember that your target audience you’ll be designing for will change with each new client. Study your client’s company carefully before starting on the project and ask them what is important to them in representing their brand.

4. Make the design versatile.– When you create a logo design for a company, you need to consider any of the possible ways the client may use the logos after you have designed it. Remember that you may design a logo for the online environment, but your client may use it for offline use, as well. So make the design versatile. This includes putting lots of thought into the color, style, and overall look of the logo.

5. Plan in analog.– Steve Jobs once said, “Plan in analog.” He believed that it was important to use pen and paper to sketch out ideas before implementing the idea in digital format. If you use this technique for your logos, you should be able to play around with several ideas that you can show your client before you proceed with the final designs.

6. Choose fonts carefully.– Another important aspect of creating a winning logo is to choose a font. It’s important that you spend an extra amount of time to decide on the font that you will use with your client’s logo. Whether you choose a bold, solid font or a textured font in a unique color, all of this will play into the overall impression of your logo.

Also, remember that every logo should be unique since every client’s business is unique. Make sure and consult with your client to decide what they prefer.

7. Tell a good story.– Remember that your client’s logo is the first thing others will see about your customer’s brand. It is important that it adequately reflects the brand. One way to do this is to create a “story” around your logo. Much of this story would come from your client’s idea about what their brand represents.

Getting to know your customer’s company and hearing their story about why they started the company can help fuel the logo and the impression people have of the brand. Remember that, to the consumer who is seeing your client’s name, there is no difference between the brand and the logo. But the logo must tell the story adequately if it represents your client’s brand in the way they intend it to.

Good communication between you and your client can help make this happen.

8. Define your design ability by your latest design.– Good designers know that they must always keep moving forward. By judging your abilities by your latest design, you will always be compelled to move forward and make improvements to your technique as you grow your logo design business.

9. Be original.– The most important quality of a logo designer is to be original. Uniqueness is important in every design because it reflects on your clients’ brand image. If you fail to capture the essence of your customer’s brand, you will not be doing the logo or the brand justice.

Get to know the company that you are designing the brand for, and it will make the design process much easier. If your client has a website, blog, and social media site, visit these web properties to get an idea of how you should represent them in the logo.

A DIY Approach to Design

If you want to create a logo design business or do freelance design work on your own, you’ll need to study the design process and gather your resources. Creativemarket.com has a number of other tips in addition to the ones we have shared with you in this post that will help you get started.

The Importance of Being Original

The most important aspect for your client is in your ability to capture their brand in a way that resonates with their customers. Your ability to get the full story from your client, create an effective and compelling design (fonts and graphics), and your ability to put it together in a professional way will determine whether you can be successful in a design role.

Using the Right Tools

If you are just starting out in design, you will want to look into logo design software such as Adobe Photoshop, Adobe Illustrator, and Canva, to name a few. By collecting some valuable tools that you can use with your logo designs, you will always have a wealth of resources that you can utilize at any time.

Using a Professional Design Team

Another option is to outsource the job of logo design to professional designers. When you get professional designers to design your logo, you may achieve better results than going it alone. This is a good idea for beginning designers who wish to establish themselves as a logo designer but who may not have the skills to create logo designs from scratch.

At logodesignteam.com, we make logo design our focus and create designs that customers love. If you want to talk to us about outsourcing either your business logo or your clients’ logos, let us know.

We will get to know your clients and their brands and recommend a design that will capture their story. Our reseller program allows you to sell your designs to your customers that we help you create. It’s perfectly legal, and it will allow you to gather clients that you can create logos for without having to create all of the logos yourself.

It will also give you access to the technology and engineering techniques and tools that we have at logodesignteam.com. Contact us to learn more.

The post Logo Design 101: Basic Design Tips Every Designer Should Know appeared first on Logo Design Team.

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Starbucks is a famous brand that is almost synonymous with coffee. Though they’ve had their weak points, the Starbucks brand brings to mind pleasant times with friends and co-workers while enjoying a Latte or Grande and working on a laptop at one of the wifi hotspots that you will always find at a Starbucks.

But going back into the history of the company’s logo helps us to understand how they got to where they are today and how their logo has played a role in this success.

History of a Legend

Starbucks was founded in Seattle, Washington in 1971 by three partners: Jerry Baldwin, Gordon Bowker, and Zev Siegl. They initially named the company “Pequod.” This strange first name of the now-famous cafe chain was inspired by a Herman Melville classic, Moby Dick. It was the name of the whaling ship navigated by Captain Ahab, the protagonist of the book.

They liked the inspiration that they derived the name from but it lacked the kind of gusto that they needed to launch their brand, so they changed it to “Starbuck,” the name of the chief mate on the Pequod.

Later, they added an “s” at the end to become “Starbucks.”

History of the Starbucks Logo

Once they had decided on a better name for their brand, they started to work on their logo. The original logo featured a mermaid with two tails, (also known as a “siren”) from Greek mythology, which lured the sailors to their deaths with their enchanting song!

8-Step Formula to Creating a Popular Blog

While the Starbucks brand is steeped in history and literature, their logo has a shorter history. But they played on the history and books that featured the story in the hopes that people would make the connection and be intrigued by the connection.

In fact, one of the founders once said that, like the ancient sirens, Starbucks was meant to lure coffee lovers from everywhere.

The first changes in the Starbucks logo came in 1987 when the company was purchased by Howard Schultz. His first move was to change the name from Starbucks Coffee, Tea, and Spice, to Starbucks Coffee and he also cleaned up the original logo and added a more polished look.

They maintained the original Mermaid icon that was present on the previous designs but upgraded the overall look to be a bit more modern.

Analyzing the Popularity of the Logo

One of the things we noticed about the Starbucks logo is that they evolved their brand along with the logo. Each change in the name of the business resulted in a change in the logo, or so it seemed.

The beginning logo was more historic looking and looked aged, to match the original business idea of “coffee, tea, and spice.” But, as the brand evolved, the logo followed with a fresher, more modern look. One thing stayed the same though: the mermaid.

Why did Starbucks keep the mermaid?

One question that comes to mind when it comes to analyzing the Starbucks logo and brand is why they kept the mermaid on the logo. Perhaps it is because they felt it was attractive or they wanted to hang onto the brand idea of “luring people to coffee” that the founders first envisioned.

Or perhaps it was the fact that a mermaid is such a universal symbol of the sea, the fishing climate, and a good ole coffee shop by the sea, that it had become immersed in their brand. I suspect the latter is probably the case. The mermaid is a universal symbol and one that is tied to ancient fables, mythology, and stories. Starbucks is a place where people can feel free to tell their stories, be themselves, and share ideas with friends.

Perhaps the mermaid is a symbol of the historical connection we all have with the past, ancient history, and ancient stories. Storytelling is one of the oldest art forms on the planet. When you go to a Starbucks, you are instantly reminded of the finer things, including the quality of the coffee, the excellent service, and the relaxed atmosphere that is prevalent in the Starbucks environment.

What can we learn from Starbucks?

Analyzing the success of a logo and a brand is effective for businesses that want to promote their brand and create an identity for their business. Starbucks has created a logo that complements their brand, and it emanates a genuine spirit of connection to the past that resonates with their target audience.

By looking at the success that Starbucks has experienced with their logo over the years, business owners can look at the components of their success and break it down into these aspects:

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  • History of the brand– The history of the Starbucks brand has its roots in ancient literature and history, and it shows. Upon viewing the logo,customers are automatically drawn to the mermaid, a universal symbol of beauty, freedom, and intrigue. Even if you do not know the story of the sirens or the classic works of Herman Melville, you feel a connection to the brand due to the familiarity of the symbol.
  • Timelines– It’s good to include timelines when you can when it comes to promoting your brand. While it’s impossible to put all of this into your logo, you can use other assets that complement your brand such as infographics and photos. Using the graphics space available in creating an infographic, you can include information on your company timeline and inform people about the history of your company in a way that will interest them.
  • Professional graphics– The use of professional graphics can increase the credibility of your infographic and help people to understand the significance of your business. Creating professional infographics is important if you want to gain the respect of your target audience, especially if you have some B2B customers that enjoy seeing attractive, colorful graphics.
  • Key aspects of the company– When you create a logo (as well as an infographic), you need to include the primary characteristics and strengths of your company. Think about what you want to communicate to your audience and do it as simple a method as possible.
  • Personality of the brand– Capturing the personality of your brand is important whether you are creating an infographic or a logo. In fact,you should make this a rule, no matter what type of digital asset you are creating for your brand.
  • Quality of services– Your logo and your infographics should indicate that you have a high-quality aspect to your brand. This is how both Apple and Starbucks have been successful in promoting their brands. By associating quality and “story” with their logo and branding, they were able to pull in thousands of loyal customers with their branding.

Remember, your logo is not the only thing that helps you monetize your brand and create a brand out of a company. It’s everything you do that represents your brand, including videos, photos, infographics, podcasts, and more.

When you think about your brand, what image immediately comes to mind. Do people associate your logo with your website and other assets? If not, try creating an infographic that explains what you’re about to your viewers. If you don’t know where to start with a logo design, contact us. We are logo design experts, and we can also help you create the perfect infographic, branded to your company just like Starbucks did with their logo.

Grow Your Brand with a Memorable Logo Design

Remember, logos are important. But so are the other digital assets that you create for your brand. So create a separate page for your infographic and use it as one of your primary advertising tools. You’ll be amazed at how fast you can create a sales magnet when your brand is backed up by significant digital assets like your logo and infographics.

Contact us today for a free quote. We look forward to meeting you.

The post Starbucks Logo History – Everything You Need to Know About the Starbucks Logo appeared first on Logo Design Team.

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If you have ever considered becoming a graphic designer, there has never been a better time than now to look into a career involving the visual arts. This is because there is such a need for high-quality graphic designers in digital marketing.

Graphic designers can be seen in some different industries and environments. Their skills are needed to create everything from images for websites, graphics for commercial ads, and online assets of all kinds. One asset that graphic designers create is a logo for businesses. They use it online as well as offline for ads and flyers.

How Much Do Graphic Designers Make?

If you can create an original, attractive business logo for business owners, you may be able to set up your own business as a logo or graphic designer. Graphic designers have varied salaries, but their pay ranges from around $28 per hour to $45 per hour, in general. One source shows that the average graphic designer who works full time on logos and other graphic design projects makes around $46,500 per year.

If you focus your graphic design business primarily on your online business, there is no limit to how much you can make, since most people looking for logo design are looking online. If you build a brand as an expert graphic designer that is high demand, you could see a six-figure income over time. Like anything else, you have to build your clientele and establish your reputation as a graphic designer.

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Of course, it takes awhile to get established as a graphic designer, and you have to have the skills that people are willing to pay for to generate this type of income. We’ve listed the steps you’ll want to take to become a graphic designer. But there are some alternate ways of doing it, which you’ll see below the list.

Traditional Route

If you follow the traditional route of formal education to become a graphic designer, you could use the contacts you make in design school to help boost your opportunities. Many specialized design schools will offer to put in a recommendation for you or connect you to some design opportunities where you can focus on perfecting your skill and style.

Finding a Design School

There are some reputable design schools in the U.S. that you may consider if you want to go the traditional route. At the end of your tenure, you should receive either a design degree or a certificate in graphic design. Keep in mind, also that there is a crossover between the interior design industry and that of graphic design. If you are trained with an interior design degree, you may be able to also market yourself as a graphic designer.

There are similar skill sets between the two fields, though there are some differences, also. Interior designers focus on the specific intricate drawings of the mechanics of a house and the layout. This involves the highly specified creation of “to scale” blueprints and drawing. However, many interior designers also create graphics of the furniture and other items that will be placed in the home. This is where graphic design crossed over into interior design.

If you know that you plan to do visual art and design online, you’ll want to focus your efforts on graphic design specifically. But, if you wanted to expand what you can offer clients into interior design, you could also take courses in this field, as well.

The good news is that there are plenty of online training tools and courses that can be taken through sites like Udemy. With such tools and online training available to anyone, this leaves a huge opportunity for anyone to improve their design skills and expertise from the comfort of their own home, or while working in the office.

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Learning the Software

You’ll also need to learn about the types of software and tools that you need to create logos. Adobe Illustrator, PhotoShop, and AutoCAD are three popular programs that designers use for digital creations. But there are many more. You need to learn the industry standards and what is expected by most people when they look for a professional designer.

Alternative Routes to a Graphic Design Career

If you don’t want to go the traditional college route, you could do it the “Steve Jobs” or “Bill Gates” way. They both attended Ivy League colleges for less than a year, then dropped out to pursue their own goals. Let’s face it: college education is not for everyone, and many people who have taken things into their own hands in their field have ended up with a much better career and income than those who got a 4-year degree from a well-known college or trade school.

Many people can teach themselves the necessary skills to become a successful graphics designer simply by the trial-and-error method. The bottom line is whether you please your customers or not. If you have raw talent in art and design, you may be able to figure it out for yourself.

Having the skills in graphic design that are necessary for success as a graphic designer and developing your style of design that is appealing to a broad range of potential customers is the primary objective. If you can create a sense of interest in your style and gain an audience for your work, you’ll be on the right track.

Creating an Online Graphic Portfolio

Once you master the essential skills of graphic design, you’ll want to create a digital online portfolio that showcases your work. Anyone in the creative or digital arts will tell you that you can’t get customers without a work portfolio. Potential clients want to see what you can do and get to know your style. They are often looking for a certain look that they want for their logo or online digital graphics. If you can figure out what they want, you can make a name for yourself in graphic design.

Your online portfolio should show much of your best work and illustrate what you can do for your clients. Put your best work in your portfolio, with the permission of former customers and include samples that you have created to showcase your skills.

Building Your Brand

When you get everything lined out, and you are starting to get customers for logo creation, you’ll want to promote your work in various locations. Your primary place for exhibiting your talents will be your website. But you should also have a blog where you address issues that your customers are interested in, as well as a social media presence where customers can comment on your brand and help promote your site.

Today’s successful business people are online, and they know how to use their talents and resources to appeal to their target audience. Once you get your graphics design business set up, you’ll also need a logo!

That’s right! Even if you are a certified logo designer, you still need a logo design for yourself. You can create it yourself or hire someone else to do it.

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Why hire a professional design team?

There are some advantages to hiring a professional logo design team. They will be more objective than you regarding what your business may need to project a positive message to your target audience. Logo designers who are established have had more experience than you in creating some different designs. So they know what works and what doesn’t. This can save you time and money in the long run.

So, sure, you can create your logo and you might get lucky and produce a winning logo like the folks at Coca-Cola did in the early days. But not every business is Coca-Cola, and some logos just don’t work for companies the way they should.

If you want to get your business up and running fast, no matter what field you are in, you may want to consider hiring a professional logo design team.

At logodesignteam.com, we understand logo design from the inside out. We’ve been helping companies, artists, musicians, and creative types to create a logo for your brand for a long time.

We can visit with you about your brand and then start to work on ideas that will help you make an impact in the world of logo design.

Even if you are not a logo or graphic designer, we’re here to help. Contact us to learn more about what we do, check out our samples on our site, read our blog, and take action. If it’s a great logo you need, we can do it.

Visit logodesignteam.com for a free quote.

We’ve designed cool logos for a lot of different people. We’d just love to create one for a logo designer, too! Who knows, you might even learn more about logo design to help with your career!

The post Logo Design Creation: How to Become a Graphic Designer appeared first on Logo Design Team.

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Do you need a new logo? What kind of logo do you want? Perhaps you’re a bit confused about what makes a great logo or what type of look you need for your brand. If you already have a website, one idea is to match your logo as closely as possible with your site. But you should think long and hard about the development of your logo. It will be with you for a long time.

When you get ready to have a logo created, it’s a good idea to have some specific questions to ask the designers. What should you ask them when you are starting your logo design order?

10 Questions to Ask Your Design Team

Here are a few questions that you should ask your design team before you get started. Look through these questions and then add your own.

1. Do you have a philosophy of design?

A good design company has an opinion that they base their designs on. It can be about listening to the client, getting to know the business or some element of their design technique that helps to create a truly unique design. Before you start giving a firm information on your company, ask them this question. Their answer will give you a lot of insight into how the company creates their designs.

2. What is your turnaround time?

It’s important to know how long it will take to create your logo. Good design takes a reasonable amount of time. It is a digital asset that you will likely have with you for a long time. So you should allow the design company a reasonable amount of time to complete it, allow for revisions, and other issues. However, you need to have an idea of how much time is required to produce a good logo, so you’ll know when you will be able to start using it. Ask the designer to give you a window of estimated time that it will take from concept to production to finalize the design.

3. What do you charge for a basic logo?

Cost is important because you need to budget for your logo just like you do anything else. Finding out the estimated cost at the onset will remove the possibility of a surprise if the bill is much higher than you expected. Find out what the company’s policy is regarding revisions, as well as whether there is an extra cost for corrections and changes. Ask about any other expenses such as trademarks, as well. Knowing what you will have to will help you to plan and budget for it. Many designers try to work within a customer’s budget, so tell them what you want to spend and ask if they can offer a design commensurate with your budget.

4. Do you offer other services such as trademarking of logos or other services?

Once you have a logo created, you’ll need to get it trademarked to remove the possibility of others using it. If you do not have your logo trademarked, others could use it and claim credit for it. While the logo is automatically yours once created, it’s a good idea to get a legal trademark so that you can protect your logo from theft or misuse. Your logo is part of your brand, and it’s important to protect it from others’ illegal claims to it.

5. Do you offer a guarantee?

A good logo design company should provide some type of guarantee that their work will be acceptable to you and that they are creating what you wanted. A guarantee is a legal promise that states you will get your money back if you are not completely satisfied with the work. This gives you extra assurance that the designer will work hard to deliver what you wanted.

6. How long have you been in business?

Asking a company how long they have been in business gives you an idea of how secure and stable their business is. This is not to say that young design firms or companies are not great. But it takes a company awhile to become stable financially and otherwise. So it’s a good thing to know at the onset.

7. Do you use color psychology?

There is an entire school of thought in design surrounding color psychology. Color psychology is the effective use of colors and employs a knowledge of how they affect the human mind. An informed design company or designer will have at least some understanding of this concept and how it can best be used to advantage regarding the creation of your logo.

8. What other design services do you offer?

As you are preparing to have a company design your logo, you may want also to ask them what other services they provide. This may get your thought processes going as to how you can expand your design assets later. If you like the company, you can use them for other designs as well.

9. Do you enjoy your work as a designer?

No matter which designer or design team you choose, you should ask them if they enjoy their job. Most creative artists do enjoy what they do, and it shows in their designs. Logo design is both a creative and technical skill. The best designs usually come from designers who truly value their work and their designing projects.

10. Do you offer logo repair?

Logo replacement is a concept that involves just repairing or restoring a logo, rather than redoing the entire thing. Some logos do not need to be done from scratch. They just need a few changes to improve them. So make sure and ask if your design team can do this.

As you read through these questions, you may want to jot down a few others, too that you need to ask your logo designer. Think about what you want to achieve with your logo. Do you have a particular color that you want to use? Ask the designer to give you an opinion of how it will look with your other brandings such as your website, your physical branding items, and other assets. They may have some suggestions you haven’t thought of or make you think about it differently.

An excellent design team wants to give the customer what they want in a logo, while also giving them sound advice based on years of experience and their expertise with logo design.

The Bottom Line

These questions should help you to get a sense for the way your design team does business, as well as some of the extra services they offer. Take it with you when you talk to your logo designer or team. It’s a good idea to get these questions answered before you begin, so there will be no surprises. Feel free to ask us any of these questions as well as any others you may have as we get started on your logo.

Remember that logo design is a creative process, and it takes a few steps from concept to completion. Don’t expect it to be completed overnight. But anything worth something is worth waiting for. Just have an idea of the timeline to expect when talking to your design team.

Talk to Us

Good communication both at the onset and throughout the project is the best practice to ensure that you get what you want in a custom-designed logo. At logodesignteam.com, you’ll find that we can do all of these things for you and more. Just visit with us and ask us any questions you have. We’ll be happy to answer them for you.

We enjoy logo design, and we would love to help you create the perfect logo for your business or organization. So take a look at our plans and contact us for a free quote. You’ll find that, when it comes to logo design, we’ve got you covered!

The post 10 Questions to Ask When Ordering a Custom Logo Design appeared first on Logo Design Team.

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cloud-hostng-SaaS-solution

cloud-hostng-SaaS-solution Cloud hosting is a powerful new solution for SaaS business owners. It provides a lot of value to your business, so you can never go wrong with your investment. If you are new to the SaaS world and are looking for a service which customizes according to your needs and also grows with you, you must opt for cloud hosting. Cloud-based software offer flexibility, accountability, and scalability. It assists small enterprises in their day-to-day activities and ameliorates their customer service experience. Here we present to you some solid reasons why cloud hosting is ideal for your SaaS solution: Speed Cloud computing is so much faster compared to a shared server. On a shared host, you are basically fighting with other account owners to get the best space on the server. Shared hosting providers also cram up many people on a single server, resulting in slower speeds for all of the account holders. With cloud hosting, your site will run faster and you will get dedicated service which is efficient and swift. Free trials

The success of digital business transformation strategies is dependent on a much more comprehensive approach to quality than just answering the question ‘does it work? Gartner

Cloud vendors offer you free trials before you make the final decision. The try-before-you-buy fact is a huge deal-maker for these vendors. The companies, which are introduced to this feature, can try it and see if the model works for them. Also, your company must try the service first to understand its dynamics and the extent to which it is required for SaaS support. Be it any industry, automation testing, CRM pipeline management or even ecommerce, cloud hosting services have got your back. You don’t have to pay a large cost up front and regret it later. You can find out the value in this solution for your business before you pay for it. Budget-friendly The key benefit of acquiring cloud services has to be cost savings. Perhaps, this is the reason behind the swift adoption of cloud in the market. For a SaaS startup owner, it can be a blessing in disguise. Cloud vendors take pride in the fact that they provide quality service in a budget. You pay for what you use on a monthly or yearly basis. The business will also save up on investment in an in-house data center and salaries of employees who take care of it. You can just outsource this solution to a trusted cloud vendor who will take care of everything. SaaS businesses can also save up on a lot of costs because of this pay-as-you-go model. You can pay according to;

  • The amount of time you use the services for (IaaS)
  • The features you use, like storage and capacity (SaaS)
  • The memory your business consumes on the cloud per hour (PaaS)

In all the ways mentioned above, you only pay for what you use. Cloud vendors sell the services for a very good cost, yet they earn high profits because of the huge economies of scale. Swift backup The SaaS sector needs to operate on a model that allows work to happen securely without the danger of getting lost. In this case, data backup and recovery should be swift. SaaS businesses can enjoy unlimited advantages from the robust nature of cloud services. You will have both backup and disaster recovery plans with the cloud. The data centers of these cloud vendors are in safe locations, away from imminent danger. The people working in these data centers are also experts in their field. The most important requirement in this case is a good internet connection. With internet and access to your cloud account, business can be run from anywhere and collaboration is easy too. Security “The only truly secure system is one that is powered off, cast in a block of concrete and sealed in a lead-lined room with armed guards.” – Gene Spafford Since that can’t happen, business owners look for secure solutions for saving their data. Cloud vendors make sure that they safeguard your data by any means once you sign a contract with them. These vendors employ the best of minds to work on the cloud platforms. Your SaaS business data has more chances of surviving a data breach or security incident under the security of a cloud service, especially if you are a small business. It’s a myth that data security is one of the shortcomings of cloud service. In fact, cloud services are more secure for data compared to on-premise storage. For example, your hard drive which is secured in a locked room in the underground storage of the company, is more vulnerable than the same data being secured by a cloud vendor. This drive can be destroyed during a natural disaster or can even be stolen. Keeping data in the cloud ensures that the data is secure from thieves/ hackers. When the data is connected to the cloud, arrangements can be made to swiftly cut off connections from the stolen device and secure pathways of access. Every country has its own set of standards which a cloud vendor must follow in order to be eligible for service. Check this with your cloud provider before signing a contract. Integration Cloud services can integrate effectively with every service on your system. Every organization has a different model when it comes to using suppliers or platforms. SaaS companies look for the best model in each of their functions and end up with data arriving from multiple sources in multiple formats. There isn’t much relevance in reports arriving from different suppliers. Cloud services provide complete compatibility options for these platforms. They can integrate effortlessly so you can focus on growing your business.   Last word For SaaS businesses that value flexibility, increased collaboration, cost-effectiveness and scalability, cloud hosting is an ideal solution. It is an innovative technology which is evolving along with the needs of its customers in the B2B world. The Internet of Things is just the next chapter, powered by cloud services, which can make it easier to introduce new ideas into the world, backed by a secure hosting solution and strong backup.

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(picture credit: Skype) Tech interviews are no longer a pain for freelancers and recruiters. Skype, a microsoft product now, introduces a live code-editor, which can be run along with skype’s video call. Best thing is, you dont have to switch between codeeditor and the video. And the candidate can speak and code at the same time,while the recruiter/interviewer can see the candiate coding live.   There are other tools in the market that offers to see live code. But then you had to switch between code window and the skype video call. Now it’s all easy.

Code Editor Features

  • Supports seven languages – Python, C#, C, C++,Java, JavaScript and Ruby
  • Code editor is only supported on Microsoft Edge or Google Chrome browsers
  • Code editor has syntax highlighting.

(Picture credit: Skype/Microsoft website)

How it works?

  • Recruiter/Interviewer goes to skype’s interview website and clicks “Start interview.”
  • Interviewer gets a unique link
  • Sends the unique link to candidate
  • Candidate opens the link to kick off the interview.

Learn more about the Skype code editor here.    

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Reading Time: 4 minutes

Did you know that businesses are not the only ones that need a great logo? Schools, churches, and even and non-profit organizations need a great logo, as well. People often look for churches to visit when they are on vacation and away from their home church, as well as many other times when they just want to find a church to attend on a regular basis.

While churches are not usually in the business of making money, even non-profit organizations need a logo.

Why have a church logo?

If you are in charge of a church in your area and you are wondering whether you need a logo or not, consider these factors:

1. People who are looking for a church may type in “churches in my area” on Google, and they may only see the logo.– When people are trying to find a church that they are interested in, they may look for a church through local searches, primarily. They may not know the name of your church if they are new to the area, so they may perform a search to locate one.

If you have a logo that can be found in the searches, you will get more local results than if you only have a website without a logo.

2. Google sometimes returns photo or image results first in the searches.– Searchers can choose how they look for a church. They may just do a search within their immediate area, type in the name of a particular type of church, or search “images only.” Additionally, Google sometimes returns image results that appear in an obvious place within the search. If you have an attractive and distinct logo, it will show up in the search results so that people can find it easier.

3. A professional logo makes your church look dignified and professional.– If you have a professional logo, you present your church in a professional and dignified manner that people expect from a church or religious organization.

4. It’s important that your logo is unique and differs from other church logos in your area.– Just like a business, a church organization needs to be unique, and it should be different from other churches. Even though church groups are not inherently as competitive as companies, they still want to distinguish themselves from others.

5. A professional logo lets you create a unique identity with your parishioners and members.– It’s important not only to create a logo that others will recognize and respond to, but you should also create a logo that will resonate with your members and parishioners. When your members like how your website, blog, and logo look, they have a better feeling about their organization, and it helps them to feel that it is important.

The Business of Churches

Churches have a different objective than businesses. Their philosophy is based on the Bible or the religious teachings of God. Their purpose tends to be to convert the lost, help the needy, and spread the word to others. The money they raise is usually on an individual basis from their members who want to contribute to the efforts of the church for benevolent or missionary works.

At the same time, they offer a home congregation that their members can attend that they want them to feel good about. Visitors should also feel welcome by what they see of the church when they come to visit.

How to Capture Your Church’s Personality in your Logo

When designing a logo for your church or congregation, you may want to keep the following components in mind:

  • Church organization– One component of your church is the organizational aspect. This can include the minister, elders or deacons, and others who are responsible for running the church or keeping things going forward. Try to think of a way to capture this aspect with your logo.
  • Music/special projects– For some churches, music is a very important component of their church. How can you capture this in your logo? Perhaps the use of a musical note or another symbol may work to symbolize this.
  • Mission– The work of your church such as the mission that you strive to achieve or what you want to get across is important to the image that you portray about your organization. Think about what is important to your congregation when creating your logo.
  • Benevolence– There are some symbols that you can use for benevolent work that you should look into when trying to communicate this idea. One example of this can be found on our website.
  • Building and location– Though the building does not make up a church, it is a part of the organization and where they normally worship. If you want to include something about the building, try using a logo similar to this one that shows a church building and steeple.

More Examples of Great Church Logos

Here are a few samples of great church logos that focus on a particular aspect or aspects of their organization. Browse through these examples, then check out our entire online portfolio to see more.

Holy Leaf Society

This logo for the Holy Leaf Society features two leaves with stalks that cross over to form a capital “H” that stands for the name of their religious organization.

Cambell Church

The logo for the Cambell Church focuses on the building. It features a colored sketch drawing of a tall building that is etched in gold with the name of the church at the bottom. This is an idea if you want to emphasize that you have a particularly large or unique building or want to project the idea of growth and purpose.

Elevation

Elevation Youth Ministries’ logo features a small letter, “e” with a cross at the top of the image that seems to be moving in an “upward” direction. This idea can communicate growth and activity. It may also be symbolic of Heaven or God since the movement goes upward.

Getting help with your logo

Some churches have technical experts who do their logo for them. Many are quite good at designing their own. If you need help, however, in creating the best logo for your organization or church, we’re here to help.

We understand that churches and religious organizations want to take a more subtle approach than a business and that their purpose is different than that of a business. However, it’s still important to project the image that you want to portray in a unique way.

Projecting an Image

Think about what your mission is for your church. Creating an image and presence for your church online through your website, social media, and your logo are factors that will help bring in new people to your congregation. You can also use your logo on your physical materials as well. This will help increase your efforts to meet your goals as a church. So get some ideas together and contact us.

Check out our church logo designs on our main website at logodesignteam.com and let us know how we can help. When you have a mission, your logo can speak volumes for you.

The post Church Logo Design – How to Create a Great Logo for Your Church appeared first on Logo Design Team.

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Reading Time: 4 minutes

As you know, having a logo for your brand is important. It’s so important, in fact, that it should be one of the most significant things that you work on within your business plan. It’s the face that you put forward on the internet for your business.

As you know, without an effective logo, how will you promote your brand so that people recognize your brand presence in various aspects of the web? Your website doesn’t follow you everywhere. Your videos and podcasts do not follow you everywhere. Even social media and your Facebook and Twitter profiles are limited to the platform on which they reside. But your logo can be placed everywhere that you post anything or have a virtual property. That’s why it’s so important to get it right.

Logo design is a particular skill that requires both an artistic and technical expertise that we focus on at Logo Design Team. We’ve been designing professional logos for several years, and we enjoy helping business owners create branding and improve their credibility online.

But did you know that you can make money by promoting the Logo Design Team Affiliate Program? In this post, we’ll talk about how you can tap into this opportunity and use the services of Logo Design Team, as well as to make some money on the side.

What is affiliate marketing?

First, let’s talk about affiliate marketing. For anyone new to affiliate marketing, this is an excellent way to promote products and services that you love while making money. The way it works is that you decide on a product that you want to support, include the affiliate link somewhere on your site, and wait for someone to purchase. Once they buy it through your website link, you’ll be paid a portion of the purchase price based on the amount that the business has designated as payment to affiliates.

Logo Design Team is your one-stop business that helps you create a great professional logo design for your business. If you are a customer of Logo Design Team, then you already know the value of our services. But now you can not only get a great logo; you can make some money, too!

With our affiliate program, you can set up an automatic “cash cow” that you can use to make a nice passive or residual income on your website. Thousands of people have learned to tap into the power of affiliate marketing as a lucrative way to make extra money while creating their brand and carving out their niche in the world.

How it Works

To set up your affiliate link, go to the Logo Design Team’s Affiliate Program.

Once you sign up for our affiliate program, you will be given access to the banners and text links that you can place within your site. When someone clicks on your affiliate link, they will see your website and the affiliate software will track it. Each time someone makes a purchase, you will receive a payment from our affiliate department. It’s that easy!

How Much Can I Expect to Make?

The amount of money that you will make from the affiliate program will depend on your commission type and the type of program you are running. But you’ll be able to log in 24-hours per day to check your sales and traffic, as well as your account balance.

How do I make money?

All money is made through the banners and links that we send to you. Once it is set up, everything runs automatically. You don’t have to worry about keeping up with how your campaigns are running. They run automatically in the background on your site.

If you want to increase the level of promotion you do with your affiliate banners and links, you can write up a piece on your blog or social media promoting us, and you can make even more money as more people click through to our page. Remember that you only get paid, though when people buy, so make it positive and give people some good reasons to try our services.

The Advantages of Promoting Our Logo Program

You may wonder what the benefits are of developing our logo program. For one thing, you’ll be helping people find a viable service that will help their business succeed. A logo is the first thing that people see when they enter a business website in most cases. Helping people find professional logo design will help them move their business up and get it in front of the people who want to learn about their products.

Secondly, you will make extra money that you would not have otherwise. Most affiliate marketers know that they will not make a full-time living with their affiliate links. But some have created an excellent residual income while drawing more people to their site. Not only are you generating more targeted traffic for your products, but you are bringing in more traffic for Logo Design Team. The more traffic you draw to our site, the more potential sales you can help us make. Then you’ll get paid!

Thirdly, having an affiliate link to our logo design site can increase your rankings in Google, as well as your credibility. Being associated with links out to Logo Design Team can help improve your image with your target audience, and give us more inbound links from your site. It’s truly a win-win situation for both of us.

We’re not just trying to toot our own horn. But we wouldn’t mind if you’d like to help us toot it, too! In return, you’ll get paid every single time you help us make a sale for our logo design services. Think of the amount of traffic you will generate for yourself when you promote us. We already have a great deal of traffic checking out our site every day. By placing our banners on your site, you should be able to increase your traffic, too, through the association you will be creating by linking out to our website.

Become a Brand Ambassador

Would you like to become a brand ambassador for us? We’d love to have you onboard. All you have to do is to sign up for our affiliate program to get started.

In the meantime, if you don’t have a professional logo for your website, check out our portfolio and see the work we’ve done. We think you’ll be interested in our industry-special designs, as well as animated logos, video logos, and many others.

We enjoy what we do, and it shows. If you need help with your logo design or know someone who does, let us know. Fill out our online form and get a free quote. Then we can get started on your professional logo design today!

If you want to join our logo design affiliate program, click here to get started. We would appreciate your help in continuing to promote our products and services and helping people to have the perfect logo created for their business.

We are logodesignteam.com and logo design is what we do. Contact us to learn more about how we can help.

The post 7 Ways to Make Money Promoting the Logo Design Team Affiliate Program appeared first on Logo Design Team.

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It’s no secret..

Digital marketing is the new marketing of today.

If every other person owns a PC, a Tablet and a smartphone, wouldn’t business owners and other organizations want to use that to their advantage in their marketing strategy?

But how big of a part does web design play in this story?

Well, let’s just say that your web design simply makes or breaks the potential customer’s desire to stay.

Web design constitutes of content, graphics, SEO, UX, and layout.

And you need to make sure to take care of all these components in order to have a successful digital marketing strategy.

So the bottom line is..

If you haven’t launched a site yet, or are thinking your old site could use some love and pampering, here are some advice to take into consideration.

Tweet this: Website design should closely link to your marketing strategy

The first thing to have in mind is that your website design should reflect and be closely linked to your marketing strategy.

The two need to work together in order to attain the best ROI.

But here’s the kicker:

If your business has values, a mission, a message, make sure it’s shown in your website.

If you’re thinking about what things best represent your brand and message, ask yourself these questions:

  • Who benefits from our product and service?
  • What is the sole purpose of this product/service?
  • How can we make lives better and easier?

Your marketing efforts will have incredibly better results when they align with your web design and support your brand.

User Experience (UX)

website user experience UX

Did you know that UX is one of the most important aspects of web design that is often overlooked?

Just think about it.

It’s the part of the design process that allows users (visitors) to have a seamless experience whenever they visit via website or app.

That includes the design of the website and making a good workflow with it.

UX usually focuses his goals on its audience, so a good research of customer base is indeed necessary. The main goal is to let the visitors engage with the site which eventually converts these interactions into sales or leads.

User experience often relies on the design and functionality of the website.

What’s the bottom line?

Every user must not have difficulties navigating the website, every page has to load fast, important aspects need to have accessibility – all in all.

Everything needs to be working because customers don’t like spending a lot of their time waiting for a page to load or looking for a specific button.

According to Web Design Sydney experts, almost 60% of consumers worldwide stated they would rather engage with a beautifully designed content.

This means that your site needs to be intuitive and tastefully designed in order to attract customers.

Search Engine Optimization (SEO)

While UX allows people who visit to have a positive experience, SEO makes sure you even have customers.

Web design can’t exist without SEO, and getting more exposure online should be any business’ priority.

The basis of SEO lies in the fact that it’s a powerful method to rank your website high up in search engines for specific targeted keywords.

I mean, the organic search engine results usually bring websites with quality-content in the first place.

First:

You need to include relevant keywords into your site page’s URL, meta descriptions and alt tags. That’s the basis of your operations – to achieve consistent results.

And to stay on top of your search engine results, a blog is one of the best solutions.

By providing high-quality content which can engage with the audience, you are building a community around yourself and also boosting your organic search results.

Look:

People often search for solutions to their problems, so they can get very specific when they type something into Google.

Hence:

It’s better to create long-tail keywords which can boost your ranks in your targeted niche.

Search results are supported by content mostly, since search engines, especially Google, tend to think more like humans and less like an algorithm – making it a better experience every time it’s used.

Content is obligatory for a successful SEO campaign, and the best way to promote that content is through social media.

Bear in mind that social media also leverages marketing strategies so use it to your advantage.

Reflecting the Brand

You don’t need a bachelor’s degree in information technology to spot a badly designed website.

People see it all the time, and by intuition know when a website is bad.

And when it’s not, even if they didn’t get to experience any issues loading or other technical problems that are detrimental to a website’s quality.

Bottom line is:

Your website needs to appear authoritative in design in order to catch the attention of the user and gain their trust.

No one wants to browse, let alone order something from a badly designed, template-looking website with obscure or tasteless stock pictures and generic text.

Users unconsciously build an opinion about your brand based on what they’ve seen on your website in a matter of seconds, so that can make or break their decision to interact with your business.

Websites are meant to reflect a brand, so make sure to have it included – the message, the color schemes, even a catch-phrase. It all contributes to the first impression which matters the most.

By considering your core brand values, you are getting the picture of how your website should look to your customers.

Here’s the deal:

You don’t even have to stop at the aesthetics – think bigger. For example, if you own a bookshop – you can literally “turn a page” in order to get to another page. Simplistic and intuitive designs are what nowadays passes best in most cases.

Final thoughts

Web design isn’t just slapping a few words, a logo and a shopping cart onto a website, it’s so much more than that.

A clever businessman and webmaster know exactly how to attract their customers, and that needs to be reflected on their website as well.

Follow this advice and you’ll surely get an increase in ROI which is driven by new leads, sales, and traffic.

It’s important to have all these things in mind when starting a business – but don’t worry if you already have, it’s never too late for a good website revamp.