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It’s no secret..

Digital marketing is the new marketing of today.

If every other person owns a PC, a Tablet and a smartphone, wouldn’t business owners and other organizations want to use that to their advantage in their marketing strategy?

But how big of a part does web design play in this story?

Well, let’s just say that your web design simply makes or breaks the potential customer’s desire to stay.

Web design constitutes of content, graphics, SEO, UX, and layout.

And you need to make sure to take care of all these components in order to have a successful digital marketing strategy.

So the bottom line is..

If you haven’t launched a site yet, or are thinking your old site could use some love and pampering, here are some advice to take into consideration.

Tweet this: Website design should closely link to your marketing strategy

The first thing to have in mind is that your website design should reflect and be closely linked to your marketing strategy.

The two need to work together in order to attain the best ROI.

But here’s the kicker:

If your business has values, a mission, a message, make sure it’s shown in your website.

If you’re thinking about what things best represent your brand and message, ask yourself these questions:

  • Who benefits from our product and service?
  • What is the sole purpose of this product/service?
  • How can we make lives better and easier?

Your marketing efforts will have incredibly better results when they align with your web design and support your brand.

User Experience (UX)

website user experience UX

Did you know that UX is one of the most important aspects of web design that is often overlooked?

Just think about it.

It’s the part of the design process that allows users (visitors) to have a seamless experience whenever they visit via website or app.

That includes the design of the website and making a good workflow with it.

UX usually focuses his goals on its audience, so a good research of customer base is indeed necessary. The main goal is to let the visitors engage with the site which eventually converts these interactions into sales or leads.

User experience often relies on the design and functionality of the website.

What’s the bottom line?

Every user must not have difficulties navigating the website, every page has to load fast, important aspects need to have accessibility – all in all.

Everything needs to be working because customers don’t like spending a lot of their time waiting for a page to load or looking for a specific button.

According to Web Design Sydney experts, almost 60% of consumers worldwide stated they would rather engage with a beautifully designed content.

This means that your site needs to be intuitive and tastefully designed in order to attract customers.

Search Engine Optimization (SEO)

While UX allows people who visit to have a positive experience, SEO makes sure you even have customers.

Web design can’t exist without SEO, and getting more exposure online should be any business’ priority.

The basis of SEO lies in the fact that it’s a powerful method to rank your website high up in search engines for specific targeted keywords.

I mean, the organic search engine results usually bring websites with quality-content in the first place.

First:

You need to include relevant keywords into your site page’s URL, meta descriptions and alt tags. That’s the basis of your operations – to achieve consistent results.

And to stay on top of your search engine results, a blog is one of the best solutions.

By providing high-quality content which can engage with the audience, you are building a community around yourself and also boosting your organic search results.

Look:

People often search for solutions to their problems, so they can get very specific when they type something into Google.

Hence:

It’s better to create long-tail keywords which can boost your ranks in your targeted niche.

Search results are supported by content mostly, since search engines, especially Google, tend to think more like humans and less like an algorithm – making it a better experience every time it’s used.

Content is obligatory for a successful SEO campaign, and the best way to promote that content is through social media.

Bear in mind that social media also leverages marketing strategies so use it to your advantage.

Reflecting the Brand

You don’t need a bachelor’s degree in information technology to spot a badly designed website.

People see it all the time, and by intuition know when a website is bad.

And when it’s not, even if they didn’t get to experience any issues loading or other technical problems that are detrimental to a website’s quality.

Bottom line is:

Your website needs to appear authoritative in design in order to catch the attention of the user and gain their trust.

No one wants to browse, let alone order something from a badly designed, template-looking website with obscure or tasteless stock pictures and generic text.

Users unconsciously build an opinion about your brand based on what they’ve seen on your website in a matter of seconds, so that can make or break their decision to interact with your business.

Websites are meant to reflect a brand, so make sure to have it included – the message, the color schemes, even a catch-phrase. It all contributes to the first impression which matters the most.

By considering your core brand values, you are getting the picture of how your website should look to your customers.

Here’s the deal:

You don’t even have to stop at the aesthetics – think bigger. For example, if you own a bookshop – you can literally “turn a page” in order to get to another page. Simplistic and intuitive designs are what nowadays passes best in most cases.

Final thoughts

Web design isn’t just slapping a few words, a logo and a shopping cart onto a website, it’s so much more than that.

A clever businessman and webmaster know exactly how to attract their customers, and that needs to be reflected on their website as well.

Follow this advice and you’ll surely get an increase in ROI which is driven by new leads, sales, and traffic.

It’s important to have all these things in mind when starting a business – but don’t worry if you already have, it’s never too late for a good website revamp.

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Reading Time: 4 minutes

Google is the king of search. This has been the case for a long time. Google started as a graduate project that focused on creating the perfect “search box.” This evolved into the well-known search engine that Google is known for today.

There are some benefits with Google that business owners can tap into that you won’t find on the other search engines.

However, when it comes to local listings, it helps to scrutinize Bing and Google to decide which might be the best to use for online marketing. Knowing which tools are the most effective to use for your online business is crucial to the success of your local marketing plan.

The Thing About Bing

It’s important to realize the Bing and Google are the opposite sides of the same equation. Google is the creator of the Chrome browser, the online Google Play store, and some helpful online tools. They own YouTube, Blogger.com, and many other sites that aid in the marketing of your website, whether you are advertising locally or nationally.

Bing is owned by Microsoft, and they created the original Internet Explorer browser under Bill Gates’ leadership, as well as all the various versions of Windows, and other Windows-friendly tools that are available at the Microsoft store and within the Microsoft Windows platform.

Search Engine Wars

Statcounter.com is a great tool to track your traffic on your site and to look at metrics that show you how your site is doing. This is a great free tool that allows you to do much of what you can do on Google Analytics. There are some functions such as behavior tracking that have to be done using Google Analytics. But Statcounter.com gives you a lot of important information on where your visitors are coming from, how long they stay, what page they exit from, and much more.

If you click on the “search engine wars” link on the far left margin when you open up your Stat Counter account, you will be able to see how your site is faring in both Bing and Google. This is interesting information because it shows you how effective your ad campaigns are through the searches that are being recorded on both platforms.

For the most part, most sites fare better on Google than Bing. But let’s take a look at how both platforms do their local search marketing so that you can compare the two on local search issues.

Bing: Local Searches

Below is a video by John Lincoln that compares Google and Bing regarding the power of both in search marketing. Bing replaced Live Search in 2009 and started powering Yahoo search, as well. Bing currently takes care of Yahoo’s search traffic (12.5%)as well as their traffic, giving them a bit more share of the search market.

Bing favors older website and prefers Pinterest and Twitter-friendly sites. They do not index all pages on the site. Google, by contrast, ranks all of the pages of a website so that people can come into your site through many different virtual doors.

Local search is focused more on “exact match” keywords than Google. You may also have to be linked to a higher authority website to get ranked in Bing. Bing does not index all pages. Currently, they are listing the first 100,000 pages of a given search area.

How Google Ranks Pages

Google ranks every single page, image, and other digital assets to crawl your website. Google has a highly systematic system that focuses on getting all important pages ranked and they reward better mobile-friendly content and multimedia than Bing, for the most part.

Google has about 69% of the market cornered on SEO search, so they are the favored search engine with most users. AI is being used now on Google, which has always been a believer in innovative technologies, and this has resulted in other factors that influence the success you can have on your website on Google.

Google has innovative AI technologies on its side, so that’s hard to beat when it comes to effective search engine marketing.

Google’s Emphasis on Mobile

Another factor that influences your results that you can get on Google is the level of responsiveness and mobile-friendliness that you can create on your site. It’s important to make sure that your site is mobile-friendly to avoid being penalized by Google. But, more than that, you need to make your site easy to navigate and

Since Google has so much access to quality traffic in general, the same assumption can be applied to local search traffic. However, for sites that are connected to high-authority sites or if you have “exact match keywords” in your copy, you may get ranked higher with Bing than Google.

Remember, too, that, since Google has 69% of the search market, there is also more competition. This is a point for getting your site listed in Bing as well due to the lower level of competition that you’ll encounter with their search engine.

New Sites Rank Better in Google

Another important point is that new sites rank better in Google. This is because they are always using their technology to scour the web to find fresh content to serve up to their customers and viewers. If you are a new business that wants to advertise and get noticed fast, you may want to start with a Google ad.

Over the long term, Google wins the contest between the search engines. But you should study the differences for yourself and decide which one would help your business most with your local customers.

How to Use Both

If you are still conflicted about which search engine or ad platform to start with, you could run a split test by doing both and see which is the most effective. The way you run a split test is to start a local ad campaign on both platforms at the same time, give it a week to chart the progress, and see which one got you the most search traffic. This will give you a good idea of which one you should invest most of your ad budget in.

An integrated approach to online marketing is almost always best, whether you are marketing to 100 people or 1 million. Start with great branding and make sure that your logo and all of your digital assets are the highest quality possible.

I once planned an ad campaign for one of my businesses in which I planned to purchase one million YouTube views for a product rollout. I was talking to a friend about what I was doing, and they asked, “What are you going to say to them?”

That’s a really good question. Unless you have everything ready and you’re sure your message is one that is compelling, you need to wait until you have your act together before you open the stage for viewing!

That being said, let us know if we can help with your logo. Your logo says it all when you are presenting your brand to the web. It’s important. Contact us today at logodesignteam.com.

The post Google vs. Bing Local Listings: Which is Best for Online Marketing? appeared first on Logo Design Team.

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Reading Time: 4 minutes

One of the most challenging things that business owners face is to understand what is going to happen in the future with their business. No one knows the future but, for a business owner, it’s important to be able to predict, with some certainty, what will happen in the future. Your logo is an important aspect of your success online, which we will discuss in more detail a bit later on.

Being able to predict your finances is important, also.

That’s why some CEOs and business owners hire a CFO (Chief Finance Officer) for this very reason. A CFO has the experience and know-how to predict with some degree of accuracy, the likely trends of a business’s financial situation and to know what the trends show will occur.

This is all based on succinct data collection and a science called, “predictive analysis.” This field crosses over into several industries and disciplines, including the area of mathematics, education, the stock market, and many others. If there were no predictive analysis, people would never purchase shares on the stock market because it would be too risky to do so. They use predictive analysis tools or join platforms that offer this service to keep in touch with the trends.

Trends and analysis help guide the decisions of business owners who would otherwise be groping in the dark for answers on how to proceed.

Predictive Analysis and Statistics

In statistics, predictive analysis is often referred to as variance and “predictability.” Statistics, alone, are only numbers and trends. But when you put the information together with other factors, you can start to extrapolate the information and data to include future prognostications, as well.

It is through these analyses that one can start to evaluate what might occur in the future. And this is what is needed for the business owner so that they keep their risks to a minimum.

Today, artificial intelligence and automation have stepped in where people fear to tread to take on this daunting task of analyzing future outcomes. Through specific tools and techniques, AI systems and tools can predict the most likely outcome based on the current status of something with incredible accuracy. This is because, when it comes to computation and mathematical analytic analysis, machines win over humans.

Computers are, by nature, mathematical and computational oriented. This means that they will be more successful with the prediction based on a set of factors and numerical data that a person would be. The opposite is true when it comes to intellectual, artistic, or innovative thinking. That’s where man trumps computers everytime.

Think of a computer system or automated tool of any kind as a “cookie cutter” entity. They can compute information that we give to them, calculate the data, and predict the outcome predictably. But, even with AI, it is difficult to teach computers to think like human beings because we take into account so many other factors that can influence the results.

A discussion on predictive analysis always gets in pretty deep! It involves all of the technological advancements that we’ve experienced so far, including artificial intelligence, applied statistical analysis, and the interaction of humans with machines. In the end, though, it should only be considered a tool and not the final say on anything that you decide to do in your business.

Keeping the Control at the Top

As with any advanced technology, a business owner should always strive to maintain the control “at the top.” This means that you should never turn over everything to automation, no matter how many big corporations, innovative entrepreneurs, or successful business owners are screaming for you to “automate everything.”

A completely technocratic society would be something out of a science fiction movie that might make for great entertainment but would falter over time when it forgets to include the human element.

It is only the interaction of the human components that make machines and computer do what they do and for tools such as predictive analysis tools to be able to predict a possible future scenario.

That being said, to use predictive analysis in your business, consider the following applications to get started:

1. Use predictive analysis for data mining.– When you use predictive analytics to discover, mine, and filter new data, you give yourself an advantage in the business world because you are opening up new information that was not available before.

2. Use it to gain insights.– The value in using predictive analytics is that you can gain helpful insights into what you should consider doing with your business by analyzing a variety of important factors. The business intelligence and data mining that you can obtain from this type of tool are valuable because you can use it to make decisions that may increase your chances for a better outcome.

In this way, predictive analysis is not only a data prediction tool but a method of foreseeing the most likely outcome and using this to base your decisions on for the future.

3. Use Google Analytics– Sometimes you can scrutinize something so closely that you fail to see the obvious. In this case, the obvious is Google Analytics. Many people, in search of something better or more modern, forget that one of the best tools you have is the old standby. Google Analytics allows you to look at current data and compare it to what you have done in the past to predict future success. You can do this with individual “experiments” or campaigns, as well as other tools that you can find on the Google Analytics site.

If you look at the line graph that is always present on your general view page, you will start to see trends that you can use to predict the future outcomes of your efforts.

The Importance of Your Logo with Predictive Analytics

When you are using predictive analytics to improve your brand presence and impact, make sure that you have a logo that will help you to maximize the impact that you make with your ad campaigns. Everything you do online will reflect (either positively or negatively) on your brand.

Start with a great logo that represents your brand in a positive way. If you already have a logo, you should think about how you are using it with the data mining and predictive analytics to promote your brand. This starts with great branding and a determination to use the tools that are available to you to make the most of them.

If you need help with your logo, call on us at logodesignteam.com.

We have been creating logos and original digital assets for businesses for over a decade, and we can do the same for you.

Check out our online portfolio and let us know how we can help. Once you get your branding right, you will find that using tools like predictive analytics are just an instrument to get your brand out there to the people who most appreciate it.

The post What is Predictive Analytics and How to Use Them? appeared first on Logo Design Team.

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Freelance

FreelanceWhile freelancing isn’t for everyone, it can be a perfect career for some professionals. From managing your own schedule to picking just the right projects and being your own boss, freelance career offers some perks that are hard to come by in the corporate world. In the past 15 years, technology advanced to the point where you can do most of the work on your mobile devices, so going to an office is no longer necessary.

But not only that, technology has also brought us tools and platforms that make finding clients and tracking hours really easy.

If you’re an aspiring web developer or designer who is looking for contract work, these tools will save you time and help you in your day-to-day challenges.


Webflow

webflow Webflow is a drag and drop web design tool which allows you to design and visually while it writes the code for you.  It will save you a lot of time since instead of working in the code editor by yourself, you just need to drag HTML elements on the canvas and style them using a wide array of tools. It also comes with a highly customizable Content Management System (CMS), which is very important if you have a lot of clients to work with. And if you’ve ever had troubles with invoicing, Webflow will save you time there too, as all you need to do is define a fee and it will do the rest for you regarding your payment.


Google Docs

Google docs When it comes to content design, there are no tools that can compare to Google Docs when it comes to customization. With it, you’ll be able to create documents, presentations, spreadsheets and save them online, and it’s completely free for all Gmail users. It makes collaborative writing a breeze, letting you easily track changes, turn comments into tasks, format it any way you like and much more.  There’s also a wide array of great plugins that you can use to save your time, like Docs to WordPress, or EasyBib.


Upwork

upwork Unless you’re completely new to freelancing, you must’ve heard of Upwork. It’s currently the largest platform for connecting freelancers to clients through a system of bidding. If you’re looking for work, chances are you’ll find something suitable on this platform and get paid for it. While it has its drawbacks too, it’s definitely the best starting point platform for freelancers, especially if you’re looking to build on your portfolio. The beginning is the toughest, as you’ll mostly just be working for a good review. If you’re looking to avoid the cons of bidding system platforms, you can try applying for one of the platforms that have a screening process set up, like Toptal.


PayPal

paypal To be a successful freelancer, you need to be able to collect payments, track cash flow and manage your finances. PayPal will let you collect payments by credit card, in person, with PayPal credit or via ACH payments. Sure, there are several PayPal alternatives like Payoneer, Skrill, and others, but PayPal is the safest and most reliable out there.


Trello

trello When it comes to project management tools, there isn’t much that Trello doesn’t cover. It’s a very flexible platform for communicating with your employer, managing your own tasks, or doing pretty much any organizational task you might need.   It will give you a visual overview of what is being done at the moment when it’s due, and who is working on it. You can set-up boards for individual projects, and the best thing is that the free option covers almost anything you might need as a freelancer.


Redpen

redpen This app will let you share your designs with as many people as you want and get feedback from them. It will also allow you to do the exact opposite if you need to give feedback to someone. The good thing about Redpen is that you can actually give and get visual feedback, making it a perfect web design tool and much better than having just verbal feedback option. It’s a super-fast, single purpose tool made solely for this purpose, and it’s completely free, so get it if you think it might save you some time in the process of creating a website.


Adobe Colors

Adobe Color Adobe Color is a web based and free color scheme creation tool. It’s very important for any web design project to have a consistent color scheme because a poor selection of colors can make or break your website. Adobe Color will calculate the best fitting color scheme once you’ve picked the seed color. You can pick the type of color scheme that you want, like complementary, monochromatic, triad, etc. Choosing the right colors is extremely important and every web designer should get all the help they can through a tool like Adobe Color.


Google Fonts

google fonts Typography plays a major role when it comes to web design. You’ll want the overall look of your website’s theme to be balanced and positively affect the user’s mood, which is why it’s important to select a good font-face.   Google Fonts is completely free and operates under Open Source license, which means you’re free to use any font from their database however you want. You can customize it, print it or use for any commercial projects without paying a dime.


Adobe Brackets

Adobe brackets While normal text editors can do the trick, you’ll get so much more from a dedicated code editor if you need to modify or create HTML, CSS, Javascript, PHP, and other files. Adobe Bracket isn’t a commercial product, but rather an open-source one, which means it’s completely free and anyone can contribute to it when it comes to extensions. It is very easy to extend since it was built with HTML, CSS, and JavaScript. Many developers have taken advantage of this and created a number of awesome extensions you can use.


Dropbox

Dropbox is a file hosting service app that’s fitting for just about anybody to use, but it’s especially important to teams of web designers who are collaborating on the same project. Web designers never had an easier time swapping files than with Dropbox, which is enough of a reason to be on this list. You’ll get 2 GB of storage once you start off, plus 500 MB of storage for every successful referral, with the maximum size being 16 GB. There’s also a form of version control, so users can recover older versions of their files from the past month – which is invaluable in itself.


Conclusion

Freelancing is becoming a huge part of online business, and keeping up with current trends can mean the difference between success and failure. With time being a freelancer’s most valuable resource, it’s imperative that you save time everywhere you can if you’re going to rise up in the ranks. Keep in mind that these tools are in no way a replacement for your skills or qualifications and that you’ll have to use them properly in order to get the maximum results. Tools can help you do things faster, and relieve you of some of the stress, but the rest is on you.

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Do you have a shared hosting account? I am positive you are reading this article because you are thinking about  VPS hosting.   Why does this matter? Most website owners get started with shared hosting. Later on, as  business grows and demands more resources and functions, they might want to upgrade to a better hosting plan.

When should you consider VPS Hosting

You should consider VPS if:

  • Your shared hosting account is sucking up resources and your web host is asking to upgrade
  • You need full control on the server like root access and custom configurations and installations
  • You need better security, privacy and better performance when compared to shared web hosting.
For VPS Hosting, we recommend Inmotion, a solid performer. If you are looking for a good VPS host,  then Inmotion is the one.  Get Inmotion VPS hosting – 33% off

Shared Hosting Vs VPS Hosting Vs Dedicated Hosting

A VPS  is usually a stepping stone between shared hosting accounts and dedicated hosting accounts. Compare shared hosting to living in an Apartment Complex, VPS Hosting to owning a Condo and dedicated hosting as owning a house.compare shared vs dedicated vs VPS hosting  

  • In shared hosting, all accounts must share the available resources with all the other accounts on the server.
  • On a VPS, one server is divided into several virtual compartments and  each account will get portions of those allotted resources (guaranteed fraction of server’s disk space, CPU, bandwidth, and memory) and full root access.
  • On a Dedicated server hosting, all resources  on the machine is dedicated  to each account. VPS behave exactly in the same way as a dedicated server but with allocated system resources.

What is VPS Hosting?

VPS hosting is a type of web hosting that uses Virtual Private Servers. i.e. A physical server in a data center is divided into several virtual compartments (which is called server virtualization) and server software is setup on them separately, making each unit capable of functioning independently. VPS hosting analogy screenshot The overall CPU time and memory are shared across all accounts on the machine, but at the same time portions of those resources are always dedicated to each account. So, even if there is a much bigger website than yours on another VPS, hosted on the same physical machine, that won’t matter. You’re always guaranteed the system resources that you’re paying for. Thats’s not all… VPS provides the user with super-user privileges in the operating system and enables the user to install any kind of software that is capable of running on that operating system. So the bottom line is…. In a VPS,  you’re responsible for running the server yourself. Managing a web server is not a simple task! It involves  server configuration, maintenance, software updates, security patches etc. Unless you’re a technically expert user, it will be a difficult task. And that’s why, there are two variations of  VPS hosting – Managed VPS and unmanaged VPS .

Managed VPS

In a managed VPS, experienced IT professionals from your hosting provider will take almost all care of your virtual server and keep your server running correctly. Your web hosting provider will help you with specific tasks such as:

  • Installing an operating system when you first launch your virtual private server, initial server setup, new control panel,Install new server software, install applications etc
  • Provide OS updates, application updates, Proactive audits, fine tuning of services etc.
  • Install latest security patches and updates for your operating system as well as for all of your core server software.
  • Provide monitoring services on vps to identify the earliest warning signs of malicious attack, software misconfiguration, or hardware failure.
  • Provide automated backup to restore your site.

UnManaged VPS

In an unmanaged VPS, web-hosting provider will take care of initial Operating System installation and the user will have to take care of management sectors of the server such as:

  • Installation of software, software updates, control panel etc
  • Server configuration, server maintenance, upgrades etc.
  • Install security patches, you fix weird error messages
  • In case of any hardware failure and outages, you won’t get much support from your host.
  • You are responsible for setting up backup services.

Managed Vs UnManaged VPS Comparison

Here’s the deal: Cost: Managed VPS costs are more expensive than unmanaged VPS. But managed VPS hosting lightens your workload and save you hundreds of hours. This way you can focus on building a successful web presence, attract new visitors, and generate more revenue. Unmanaged VPS services are significantly cheaper than managed services. But there’s a catch: You should  be a technical expert to run or maintain a VPS server and  keeping the server safe from potential attacks. Flexibility: Managed VPS: Since the  controlling of server is done by your web-hosting provider, you do not have control on the server you claim to own. It is not possible to change some applications or OS in-between the process. Unmanged VPS: You have more control over various aspects including installation of different software, performance usage and storage space offered by host etc. So after analyzing different aspects of both managed and unmanaged VPS, you might have an idea in choosing between both. In my opinion: If you are a  tech savvy and have enough time and expertise to handle technical aspect of the server, go for unmanaged vps. Otherwise go for managed VPS hosting.

Inmotion hosting vps review – Our Managed VPS recommendation based on real experience

Here’s the story.. I was developing an online video editing tool using FFMPEG and after initial research I found that I need root access and so should definitely consider VPS hosting. Shared hosting packages are  there that offer FFMPEG installed , but since it is shared you are limited to the version what they have installed, and probably old version. And you cannot install additional libraries what you like. So going for the Best VPS Host(Linux) with root access was the option, so that I can install latest FFMPEG build. I liked Inmotion VPS for several reasons.. Let us see why…. inmotion-vps   I instantly liked Inmotion VPS for following reasons: 1> Managed VPS for just @29.99 per month with Free cPanel License: I shopped around for good bargains. While, there are the likes of DigitalOcean, Linode, Amazon etc, they are all unmanaged. I needed a reliable managed VPS , with cpanel, for an affordable price. If you are used to cpanel in shared hosting, then this is big deal. With other hosts, cpanel costs extra per month. Here you get managed VPS for a bargain price and that too, with cpanel. With  90-day money-back guarantee, there’s  plenty of time for evaluation. I started playing with cPanel, WHM etc and was more than satisfied. You get Root Access: This is optional. You have to make s specific request to enable Root Access. There is no extra charge for this. It is straightforward and after enabling, I got my root password for my SSH access. Note: For SSH access, you have to add your IP address via WHM so that SSH allows you. It has a firewall for additional protection. The best part? Great specs for my plan–> RAM: 4GB, Storage: 60GB, Bandwidth: 2TB, IP Addresses: 2 Awesome 24/7/365 U.S. based support: This is a biggie for me. I could chat with them late nights and waiting period was very less. And I got the answers or issues solved right there. Impressed. They also have a vast knowledgebase articles with answers for most common issues   or questions. Also these articles have good “How to” videos or screenshots that explain steps in detail.

  • FREE Server Management – OS security patches and updates, cPanel/WHM updates, and more.
  • FREE SSD Drives – Up to 20x Faster Than Spinning Drives
  • Free Backups – Instantly revert to a previous stable snapshot of files & processes.
  • Reseller Access with WHM

Overall, Inmotion is a solid performer. If you are looking for the best SSD Linux VPS host, then Inmotion is the one. Here’s a special offer from Inmotion. 33% off regular VPS hosting cost

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Windows VPS Hosting

IF you are looking for Windows VPS, then InterServer VPS Windows Hosting is a very good option to consider. Windows vps packages are setup quick and your VPS hosting solution will be ready within 20 minutes of ordering. Also please note that Windows VPS can be setup under KVM platform only. Also data centers for Windows VPS are limited to NJ and Equinix NY4 locations only(Los Angeles is not a data center option for windows hosting). See detailed review of InterServer.   Recommended Reading:Web Hosting Guide: How to choose the right one that suits you?  

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Look: Writing great content, optimizing your website and doing every single trick in the book to boost your conversions isn’t going to help you much if your website’s traffic is too low, to begin with. Sure, blogging and advertising on social networks can be quite effective for boosting your traffic, but this still limits your outreach by quite a bit. So here’s  the deal.. What you need to do is give your website an overall visibility boost, so that people browsing your industry get a chance to accidentally stumble upon your website. In order to do so, you need to make your website more SEO friendly. Here are six simple tricks that can help you achieve this in no time. 1. Create a Crawl-friendly Link Structure The first step in getting your page ranked better lies in knowing the way in which this system works. Seeing how they have a huge amount of data to go through on a daily basis, Google realized that this is far too much work for any person, which is why they decided to use specialized programs in order to scan and evaluate websites. Other names for these robots are Googlebots, bots or, more poetically, spiders. By creating a crawl-friendly link structure, you can ensure your website is indexed much sooner and that it receives a much better rank. Now: Same as with people, you can use the layout of your navigation to leave pathways you want crawlers to follow. No matter how sophisticated their algorithm is, it will take Google some time to see pages that have no crawlable link points towards them. Needless to say, if Google can’t see them, it is as if they don’t exist. This being said, you need to start with your homepage and ensure that every single page of your website is accessible from there, even if it takes several steps to reach them. Furthermore, there are several formats and trends you need to avoid, such as AJAX, dynamic URLs, flash and many other. 2. Making a Unique Campaign Perhaps the hardest part in your website’s SEO is really making your website stand out. At the moment there are about 644 million active websites out there. Still, most of these websites don’t know the first thing about high-end SEO. According to SEO experts behind Websitesthatsell Gold Coast company, in the field of digital marketing, there is no such thing as a one-size-fit-all solution. Every industry, every business, and every website require a completely unique campaign if it is to achieve optimal results and thus unleash its full potential. 3. Keyword Usage and Targeting One of the most important issues for anyone who is aiming to give their website’s SEO a boost is definitely the way in which keywords should be used. Google itself heavily depends on keywords, in their attempts to decipher and rank the relevance of your website in comparison to others. In order to get the most out of it, however, you need to learn how to do a proper keyword research, understand how they fit the larger scale of things and start creating meta data aided by it. 4. On Page Optimization The next notion you are bound to come across when inquiring deeper into SEO friendliness is the term – on page optimization. What this means is that you are improving individual web pages in order to achieve a higher rank. This refers to separate issues: the content and the source code of a page that is to be optimized. This is in contrast to methods such as links and similar other external signals that are usually done off-page. When it comes to the particular SEO techniques you can use, we are talking about the inclusion of keyword in the title, meta descriptions and meta tags. Aside from this, organizing body tags (H1, H2, H3…) is also something you can pay a closer attention to. 5. Avoiding Keyword Abuse Speaking about keywords, there is one thing that is known to be particularly problematic for people inexperienced in this field. We are of course talking about the notion of keyword abuse. In order to make them do your bidding, you need to learn how to use your keywords in both organic and a strategic manner. Sure, you want to use your keyword in the meta tag, but you don’t want it used too often, otherwise this will get interpreted as either keyword stuffing or keyword spamming. Avoiding this, however, is quite simple as long as you try to use keywords in a proper context. 6. Optimizing Images Finally, no matter how great your content is, in 2017, 8 out of 10 visitors never read past the headlines. This means that you have to find a way to encourage them to at least skim through your content if nothing else. The best way to do so is to engage them with a series of high-quality, content related images. However, using too high of a resolution and a random image format might result in a lower overall responsiveness of your page.  In turn, this increases your bounce rate, which will, in turn, create a negative reaction to your Google rank. In order to avoid this, you need to learn how to optimize images you upload on your website or find a image crunching plugin to do this instead. Conclusion By improving your website’s SEO, you are significantly increasing your traffic but you are also making a significant gain in term of credibility. Google’s algorithm has some strict rules regarding its rank and the reason why 95 percent of all its audience finds what they are looking for on the first page isn’t an accident. The first few results on a Google search simply appear much more credible and reliable than their counterparts down below, which is definitely something your website could benefit from. Recommended Reading: 5 Premium SEO Tools you should know for best rank and traffic

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Humble Beginnings. Leaders today

Just like most startups, InterServer also had humble beginnings. Co-founders Mike Lavrik & John Quaglieri, two tech-savvy high-school students then, kicked off InterServer in 1999. This means  InterServer has been providing quality  web hosting services for the past 18 years.   And it still continues to be a leader in quality web hosting.   Interserver also runs their own data centers, one in NJ and in CA. They offer a 100% power uptime and 99.9% network uptime guarantee.  

Special Coupon

Use the coupon code FBWHPENNYPLAN and get hosting for just $.01 FIRST MONTH. Claim this coupon


When I analyze a web host,  I look for 3 key factors to qualify for a reliable web host. 3 Key factors of a successful web host. Does InterServer pass the test? There are so many factors to consider when choosing a web host. But if you were to look for 3 key factors in a web host, I would list following three: Key Factor 1> Good uptime record You should choose a good web host with better uptime record. 100% uptime is only guaranteed for dedicated servers. But for shared and vps, a good 99.9% guarantee is offered by most of the good ones. InterServer offers a good 99.9% uptime guarantee for shared and VPS plans. Key Factor 2> Good Server speed When a server gets overloaded with many accounts, it affects performance. InterServer shines here with limiting number of accounts in each server everyday. InterServer limits the number of new customers who can join each day. This kind of ensures low load on a server, unlike other hosts who do not have any such limits. Also, it uses LiteSpeed and as a result you get an UltraFast Web server. In addition, it also has SSD Caching Servers to speed up the server. All this gets you a faster website, which is a ranking factor used by Google to rank websites. Key Factor 3> Reliable Customer Support InterServer shines here with 24/7 timely support. Has 3 options for Customer support. Live chat(recently introduced), Ticket system, knowledgebase and phone support. They also have an active Online forum community. Response and resolution times, in general were found to be good. For the key factors listed above, InterServer more than qualifies and grades  very well.


Free Migration

With minimal downtime, InterServer can transfer a website hosted elsewhere, onto your new Interserver account. This is a great time saver and gets rid of the headaches and stress associated with moving out of a web host.  


Start Small. Grow with InterServer.

For online success, you need a stable hosting partner. For startups on low funds, InterServer’s shared hosting plan is a good option to get started, which by the way, has robust features and remarkable page loading speed. Once your business clicks and grows, naturally your traffic and data needs may go up. At this point, you can move to a VPS plan, with minimal downtime(InterServer can take care of this as well).

A+ BBB Rating

InterServer has received a A+ rating from BBB. A certification from BBB is highly valued by business (Source: https://www.bbb.org/new-jersey/business-reviews/internet-web-hosting/interserver-inc-in-secaucus-nj-90153894/)


Month to month billing and Price Lock Guarantee

(Source: InterServer.net) InterServer is only one of the few hosts that offers a price lock guarantee. AS you know, most web hosts offer a lower cost in first year. Then , once the package is renewed, the cost goes up. But in case of InterServer, they offer a price lock guarantee.

The price a consumer signs up for with InterServer is their guaranteed lifetime locked in price, with no special conditions, exclusions and fine print whatsoever.

Also please note that 30 day money back guarantee offered by InterServer is only for shared web hosting, shared windows hosting and for wordpress hosting packages. For other packages, you have a month to month billing and if you are not happy, you can notify billing and they will not charge anymore


InterServer Linux Shared Web Hosting Review:

Linux hosting package has all the bell and whistles you can expect from a Linux web host. Along with SSH access, you get unlimited domain hosting and Unlimited E-Mail Accounts. You have close to 461 scripts available for 1 click installs, which includes Magento and WordPress. It is not possible to list all here 🙂 Along with Unlimited Mysql databases, you have CGI, PHP, Fast CGI, Ruby on Rails, Python, SSI.In addtion, you have modules like Curl, CPAN, GD, ImageMagic and FFMPEG setup in a shared Linux Server. Cost: $5 per month(month to month billing). Signup with just 1 cent for first month

InterServer Windows Shared Web Hosting Review

InterServer is one of the few hosts who provide both Linux and windows hosting. Finding a reliable windows host is not so easy. Downtimes can be common among most shared windows hosts. InterServer scores slightly better here. InterServer Windows Hosting details .NET core 1, ASP.NET MVC 5 , ASP.NET 3.5 , 4 , 4.5 , Microsoft SQL 2012 are the main features available as part of hosting package. Backup and restore is part of the control panel. WordPress: One peculiar feature which we liked was ability to install WordPress in a windows account. Of course, PHP is also available in this windows account. But we felt that performance wise, winhost is better suited for Windows Shared hosting. For Windows Hosting, InterServer VPS Windows hosting makes better sense. Please read review below for details.   Windows Shared Hosting Cost : $5 per month

InterServer Cloud VPS Hosting

Most of the happy clients of InterServer belong to VPS category. One of the best things aboout InterServer Cloud VPS hosting is that, VPS servers are deployed withing 15 minutes. And the VPS plan comes with one IP address. Data Center You have 2 options for Data Center. NJ and Los Angeles, both in USA. And you have a good choice of OS to choose from: Here are the OS OPTIONS:

  • DEBIAN 7
  • CENTOS 7
  • UBUNTU 14.04
  • ARCHLINUX
  • WINDOWS 2012 R2
  • WINDOWS 2016
  • CERN LINUX
  • FUNTOO
  • GENTOO LINUX
  • OPENWALL
  • ALTLINUX
  • SUSE
  • SCIENTIFIC
  • FEDORA
  • OPEN SUSE
  • SLACKWARE

And you get instant ROOT access as well. In addition to , RAID10 PROTECTED SERVERS and REDUNDANT STORAGE, you can REINSTALL / REBOOT / ON DEMAND VM CREATION ETC. Also you have “Bread Basket” for VPS, which lets you easyly install and setup popular open source apps. Signup for InterServer VPS Hosting with just 1 cent for first month


InterServer Windows Cloud VPS Hosting InterServer VPS Hosting starts at $10 per slice. Windows vps packages are also setup quick and your VPS hosting solution will be ready within 20 minutes of ordering. Also please note that Windows VPS can be setup under KVM platform only. Also data centers for Windows VPS are limited to NJ and Equinix NY4 locations only(Los Angeles is not a data center option for windows hosting). Signup for InterServer VPS Hosting with just 1 cent for first month

InterServer Linux Shared Hosting: Ideal Choice for webmasters and web developers

InterServer Linux Shared hosting is an ideal choice for webmasters and web developers alike due to low cost and month to month billing feature. And there is no contract to be concerned about.   Summary InterServer, does live up to it’s reputation as a reliable host. Having begun in 1999 and lead by experienced cofounders, InterServer makes a great choice. Signup with just 1 cent for first month   InterServer Review written by FindBestWebHosting.com Editor Tom George    

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How To Start a successful Blog in 10 Steps.

How To Start a successful Blog in 10 Steps. So, you want to start a blog? Easy, right? Yes! And no. Starting a blog is super easy. In fact, every other blogger out there has a ‘how to start a blog in 10 minutes’ post ‘somewhere’ on their site (yep, hands up, I have one too!). But if you want to start a successful blog, there are a few more things to think about than simply rustling up a WordPress blog, writing a post about your favourite Paleo recipe and hitting Publish. That might work, of course, (if you’re a needle in a haystack kind of blogger) but if you want a much better chance of success, I’m going to guide you through 10 simple steps that show you exactly how to lay the foundations of a professional looking, well designed and efficient blog, that people will actually want to read. OK, let’s get you started on creating your dream blog.

1  – Find Your Passion

Before you even start your blog, you need to know what you’re going to write about. There are a gazzillion blogs out there. Most never get read and many get abandoned after a few weeks. So you absolutely need to choose a subject you’re passionate about or your blogging dream will soon become a chore. Blogging is exciting. Blogging opens you up to a potential audience of millions. Blogging can even lead to a full time income. But blogging is also hard work. So make sure you write about something you love. Stuck for an idea? Quicksprout have 35 popular ideas to get you going.

2 – Write Your Avatar 

How To Start a successful Blog in 10 Steps. Successful bloggers make their blogs about the reader. You have about 8 seconds on the web to capture someone’s attention, so if your blog is not helping or engaging your reader, they’re not going to stick around. So before you even start writing a blog post, you need to know who your audience is and what they want, so you can help them achieve it. A great way to define your target audience is to write an avatar. An avatar is essentially one single person who represents who you’re writing to. Give your avatar a name and note down what sort of person they are, what they want from life and what their struggles might be. For example, if your blog is about budgeting and frugal living, your avatar might be a stay at home parent who struggles with debt and is looking for ways to simplify their life with meal planning, money saving tips and work from home ideas. Suddenly, you know exactly who you are writing for and what sort of content they want. Then, whenever you write a blog post, write it as though you were writing it directly to your avatar. This will help keep your blog focussed and give it a consistent voice.

3 – Choose a Blogging Platform

OK, so now you need a blogging platform from which to speak to your newly defined audience (the audience you’re going to wow with your fantastic helpful content, right?) I recommend WordPress.org for this. It’s the standard choice for most bloggers and offers the greatest flexibility in terms of how you can grow your blog going forward. To use WordPress.org you need to be self hosted. So next you need to choose a hosting platform.

4 – Decide on a Hosting Option

There are a whole bunch of hosting options out there, but if you’re new to blogging, I recommend keeping things simple and going with Bluehost. Bluehost are the number one hosting choice for bloggers – largely because they are super affordable (often as low as $2.95 a month). They also provide 24/7 customer support, a free domain name and a one click WordPress installation. You can learn how to start a blog with Bluehost in this step by step tutorial.

5 – Pick a Theme 

How To Start a successful Blog in 10 Steps. Once you’re all setup with WordPress on Bluehost, your next step is to install a theme. Your theme is essentially the design behind your blog and what makes it look good. Great content is of course the driving force behind any successful blog, but how your blog looks and functions should never be overlooked. So choose a blog theme that is clean and uncluttered, receives regular updates and is optimised for mobile and search engine optimisation. If you’re on a budget, there are many free WordPress themes to choose from, which you can access and install directly from your WordPress dashboard. But if you can, I really recommend going for a premium theme option. I personally use and recommend Studiopress. They offer well designed, well coded themes, all built with search engine optimisation in mind. You’ll find most successful bloggers swear by Studiopress and their Genesis framework for bloggers.

6 – Decide on a Tagline

Once your blog is up and running with it’s new theme, I strongly recommend writing a snappy one liner that sums up your blog. This is known as a tagline and it’s an incredibly helpful way to let readers know what your blog is about. If people are confused or unclear about your blog’s main subject area, they probably won’t stick around (let alone come back!). So help your readers out and give them some direction. Problogger has a great article on writing blog taglines, with some killer examples. Once you’ve written your tagline, a great place to put it is your blog header area, below your blog title or logo.

7 – Have Your Plugins Covered

How To Start a successful Blog in 10 Steps. Plugins add extra functionality and whizzy bits to your blog. They’re incredibly easy to search for and install straight from your WordPress dashboard. There are a tonne of plugins out there and way too many to go into here, but 3 free plugins I recommend installing as soon as you’re blog is up and running are:

  • WP-Spamshield: Filters out spam blog comments (you’ll get lots without this plugin).
  • Yoast SEO: An essential plugin for helping you tackle the basics of search engine optimization (even if you don’t have a clue about search engine optimization!)
  • Google Analytics Dashboard For WP – allows you to track your blog traffic (you’ll also need a free Google Analytics account for this, which is an essential tool almost all bloggers use).

8 – Start a Newsletter 

Think it’s a bit early to start a newsletter? Think again! Failure to start building an email list early on is one of the biggest mistakes even the most successful bloggers make. Yet it’s actually the easiest and most immediate way to engage with your audience and build up a trusted relationship. So add an email newsletter opt in form to your blog as soon as you can. Even if you don’t have much content at the start, if people read a great post you’ve written and want to sign up for more, an opt in form will be there ready and waiting for them. I personally use and recommend Convertkit, because they make setting up an email opt in form on your blog incredibly easy (like 5 minutes, easy). But if you want a free option to get started, Mailchimp is free for your first 1000 subscribers.

9 – Rock Your Social Media

How To Start a successful Blog in 10 Steps. Unless you have an army of virtual assistants, social media is time consuming, so when you’re new to blogging, you simply can’t expect to rock all your social media channels at once. So I personally recommend focussing on one social media channel at the start and building that one up first. Which channel should you choose? It depends on personal preference and your blog, but I’ve personally found Pinterest to be the biggest source of traffic, the quickest. You’ll find loads of guides on the web about how to use Pinterest to grow your blog traffic. It’s also a great choice if you have a blog that relates to women, as over 80% of users on Pinterest are female. Otherwise, just pick the platform you are most familiar with, or seems to fit your blog and audience best, and go with that. You can then focus on building up the other social media platforms when you’re ready.

10 – Create Fantastic Content

In the previous 9 steps, we’ve covered how to set up a well designed and efficient blog from scratch. Having everything above in place, from the start, means you can then focus on the really exciting bit – creating killer content and attracting a loyal tribe of fans! So now it’ time to go forth and speak to the world. Yes, it’s time to start writing your blog posts! Remember, your blog is not about you (sorry!) – it’s about your reader, so always, always, remember this and write with you avatar in mind. What makes great content? Great content helps people out, solves a problem, inspires, makes people laugh out loud or simply adds something extra to people’s lives, which keeps them coming back for more. Easy, right 🙂

Let’s Wrap Things Up

So there you have it. How to start a successful blog in 10 steps. Now it’s over to you to go forth and create! I wish you much blogging success. You can also find more essential blogging tools, including image editing software, free stock photography sites and social media tools here.

About Sarah Baker

Sarah is a full time blogger & affiliate marketeer who got fed up with the rat race and walked out her job with an embarrassingly loud door slam 2 years ago. She hasn’t looked back and now runs the parenting and natural living blog One Mum and A Little Lady. Her Little Lady would rather just eat chocolate.

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The Internet is an amazing thing, that’s for sure. It makes our life and business easier; it entertains us and teaches us almost everything we want to know. Still, there are a couple of things that every user needs to learn in order to protect their personal information and money, or their private business. Cyber-attacks are getting more and more aggressive and smart, so you have to be one step ahead. You need to be informed and prepared for any kind of cyber scam, theft or security breach. As an individual user, every person can play its part in enabling security. Also, companies have to enhance their security on a higher level. With cyber-attacks becoming a common thing in the modern world, protecting your online security and ensuring your safety should be a priority. There is no need for panic, but you should use caution. Here are some of the methods used to ensure your safety, hopefully, these can help you understand how to protect yourself better in the online world. What You Can Do as a User

  • Be aware of phishing scams – Phishing scams are actually emails or websites created to steal money from you. Generally, malicious software will be installed on your PC if you click the website or a link in the email you received. What’s dangerous about them is that they look like a usual email, so you won’t get instantly suspicious. They usually ask you for your personal information. Still, if you pay attention to its spelling errors and bad grammar, you’ll be able to recognise a phishing scam.
  • Passwords and authentication – One of the most common mistakes people make is having simple or too obvious passwords for their emails or social network accounts. Your password has to be hard to guess. You can use a random sentence that pops into your mind, and not the name of your pet, for example. Also, don’t use the same password for different accounts. You can make small changes in the password for each of the accounts. If two-factor authentication is available to you, use it. When you enter your username and password, you will also be sent a code to your smartphone, so you can verify your identity. Maybe logging in takes a bit longer, but it’s much safer this way.

  • Keep your information private at all times. Whether you’re home, in a workplace or on a go, you are always exposed to some kind of scam. Professional scam artists can easily get all the information from you over the phone. Unsolicited calls can mean your buddy had to buy a new phone once again, but they can mean that you’re being targeted. Never give out your personal information to the unknown callers or online. Monitor the websites you’re visiting and make sure they begin with “https”. These sites are usually more secure, though – not impenetrable.
  • Update your software – don’t ignore the warnings and notifications your operating system sends you. If there is an update for the software, allow it to make any changes necessary because the update usually includes security bug fixes. And don’t forget to check your web browsers and firewalls for updates. It will make your PC more secure, without unnecessary cracks in the system.

Company’s Role in the Protection

  • Inform your employees – making your employees aware of possible dangers for your data security is a cost-effective method that pays out greatly. Training employees to watch out for the cyber dangers isn’t really often in companies, which makes hacker’s job a piece of cake. Your employees have to understand that it is possible to significantly damage the company’s finances and assets if the hacker gets access to only one of the company’s laptops. The awareness should be raised on the individual level in companies.
  • Avoid vishing – vishing is a phenomenon similar to phishing, but the employees are not aware of it much. It is a scam over the telephone, where an employee is asked to give personal information that will be later used for identity theft. Your workers need to know that they have the right to end the conversation if anything looks suspicious to them. Important information, such as PIN number, credit card details or account passwords should not be given over the phone.

  • Install protective software programs – malware, spyware and firewall software are obligatory for every laptop in the company. Every Internet user is under a cyber-attack on daily basis, so you should remove the threats before they become a big issue. Professional WebDel WordPress developer state that nothing can be completely secure, of course, but company’s network and applications should have their own security system, and this type of communication protocol will encrypt company’s confidential data.
  • Make sure you have a backup and make sure that you back up your data regularly. Some attacks don’t want to get your information, they are just destructive. Such attacks can leave your business in a terrible condition once they pass, and without proper backup, you will lose hours, possibly months of work. Don’t store your backup on the same server your system uses. Save it on external HDD drives, in cloud storage or otherwise off-site. Make sure you make backups as soon as you update your data, and in the worst case scenario, once the worst has passed, you can restore your work with ease.
  • Hire professionals – Security consultants may sound like an expensive service, but they are an invaluable asset to every company. You simply can’t be aware of all the holes in your security system or things that you’ve missed to do. Security consultants think several steps ahead and are up to date with new ways of cyber-attacks. They may cost you a bit more than you are willing to pay, but they are a wise move in the long run.

Conclusion Today, every household and every company is under some kind of a cyber-attack. New ways of scamming people and stealing data are being made every day. Awareness of the dangers on the Internet should be raised in every PC user and company because sometimes you can be just one click away from malicious software or losing your money.

Get Sucuri , a comprehensive website security system. If you are serious about website security, then Sucuri would give you peace of mind. It can clean infected sites as well as protect your site from future attacks. They even have a wordpress plugin, in case you have a wordpress blog.
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Online security is an essential pursuit for all website owners. Not only do you have your personal data to protect, but you are also responsible for the browsing information of all your visitors. Many of us spend hours creating and honing the perfect security system: adding plugins; changing passwords and installing software. However, when we come to choosing our web host, often security doesn’t even factor into the decision. While it’s easiest to opt for the host with the cheapest plan, doing so could cause endless problems in the long run. Using a hosting company who neglects security will always come back around to bite you. So be sure you are versed in these five key elements of secure web hosting before you make your final pick.

Dedicated VS. Shared Server

The difference between a dedicated and shared server is one of the most important elements when considering host security. A shared server is pretty much as it sounds: a hosting plan in which multiple occupants are using the server. While this is by far the cheapest option, and favored by small businesses, it has the risk of the ‘bad neighbor’ effect. In short, if the other websites you share with don’t practice good security, then you are at risk of infection/intrusion via the server. On the other hand, dedicated servers ensure you are the only user and, therefore, are completely secure from this type of attack. Not only will it free you from cross-contamination, but it will also give you a unique IP address, and promises a faster performance for your web space. While the cheapest hosts won’t offer this latter option, many of the biggest commercial providers have plans for both dedicated and shared hosting. However, there is usually a cost gap. For example, Bluehost’s price plans see a $80 difference between the two.

To RAID or Not To RAID

Standing for ‘Redundant Array of Independent Disks,’ the RAID system is an essential security back-up for all web owners who want their business to succeed. By grouping independent disks, the system can store several copies of the data, which are then used to fix bugs and recover data if the server crashes. Using a web host without this feature is putting a lot at risk, so it’s advised to always opt for RAID. However, this could be a problem for small businesses, as many hosts only provide RAID as a costly add-on. However, some plans do come with the system pre-installed. Keep an eye out for these if you want to keep the final price tag down! The other element of RAID that requires consideration is the different levels. Labeled as RAID 0, RAID 1, RAID 2, etc., these various iterations all prioritize a different element – including reliability, availability, performance, and capacity. Versing yourself on the full list of RAID levels will help you identify the most secure hosting providers.

In Case of Emergency 

RAID is not the only feature that is highly beneficial if disaster should strike. The alternative options cover everything from regular back ups to physical server safety. However, here are a few of the most important factors to consider when making your choice.  

  • Daily backups. Most hosts provide backups. So, to make sure you’re getting the best option, aim for the company with the most regular service. Daily backups are ideal for business websites.
  • Server Maintenance. Establishing the web host’s maintenance policy is a must. Some provide a published security protocol for you to read, or you can message the company privately. It’s also worth establishing whether maintenance is free or requires added cost, so you don’t end up having to pay extra,
  • Secure Datacentre. Most don’t consider the physical nature of their server, but data centers are extremely vulnerable. Ensure your host is running a private network in their office. It’s even worth considering the likelihood of natural disasters when opting for your server location.

While these three elements are some of the most universal, each hosting plan will afford you a plethora of security extras. If you’re not well versed in this area, then the next point is unavoidably essential.

Research Reliability

Any web hosting company worth its salt will have put effort into promotion and marketing. However, a shiny persona at the front door doesn’t necessarily equate to reliability. This factor is one of the most essential elements for ensuring security; an unreliable server may drop the connection, leak data and result in significant privacy holes. Because of this, researching reviews is critical before making an investment. While many hosting companies provide reviews on their websites, it’s wise to look for third-party reviewers to avoid bias. There are many great web host review sites online, so there’s no harm in checking a few to get a broader idea of the reliability of your chosen server.

SSL & SFTP

Your web host can provide many protocols and certificates, which will all be extremely beneficial when it comes to security. However, A Secure Sockets Layer (SSL) and Secure File Transfer Protocol (SFTP) are two of the most essential to lock down your site. An SSL certification encrypts all traffic running between the server and web browser. It creates a secure tunnel that means no crafty-hackers can access your site data from this channel. Having an SSL certificate on your domain is a clear sign of security, so as well as ensuring protection, it will also encourage users to trust your site. SFTP is essential for uploading files to your hosting account. Conventional file transfer may seem secure, but existing vulnerabilities make it easy to access and edit. SFTP will protect your domain from viruses and data interception in this area. Though security often falls to the bottom of the list when considering your web server, in reality, it’s one of the most important aspects. If you’re currently searching for a host, or are considering changing your existing set-up, then be sure to check off this list to ensure your host will provide high-quality security.

Bluehost Secure Website Hosting

Bluehost is a hosting provider focusing mostly on secure business web sites but is also an effective option for personal websites and blogs as well. Their technical support is super-notch. Hosting since 1996 and having hosted more than 2 million websites worldwide and with secure data centers along with solid firewall and Intrusion detection software monitors, Bluehost is makes a top choice for secure web hosting. Signup for BlueHost secure web hosting